2025’s Most Powerful Gatherings: Top 10 Events for Reaching Global Decision-Makers

In 2025, the world’s most powerful gatherings will become a playground for elite leaders, visionaries, and the ultra-wealthy; a rare chance for brands to be seen where influence truly happens. In the high-stakes world of global business, these events stand out as magnetic hubs for decision-makers and affluent individuals, offering brands an unparalleled opportunity to reach audiences who drive trends, shape industries, and set the global pace. These aren’t just gatherings, they’re the nexus of innovation, power, and opportunity, drawing attendees that most brands can only dream of engaging.

Missing out on advertising at these top-tier events could mean forfeiting the chance to connect with those who will define the future. From exclusive economic forums and tech summits to renowned cultural spectacles, each event on this list offers a high-impact platform to elevate your brand, resonate with discerning audiences, and build an enduring presence. The stakes are high, the rewards are boundless, don’t let 2025’s biggest opportunities slip by. 

1. G20 Summit, South Africa 

Advertising at the G20 Summit in South Africa in November 2025 presents a unique chance for brands to engage with a distinguished assembly of global powerhouses. With representatives from 19 countries and the European Union, this summit convenes decision-makers who shape the world economy, drive policy, and influence industries across continents.  

By strategically placing campaigns around summit venues and high-traffic transit hubs like Johannesburg’s O.R. Tambo International Airport (JNB), Cape Town International Airport (CPT), and King Shaka International Airport (DUR), brands can make impactful impressions on a highly influential audience. These airports will serve as prime locations for sophisticated, targeted advertising, capturing the attention of delegates and high-net-worth individuals immediately upon their arrival. In this environment, where global perspectives converge, brands have the opportunity to communicate their alignment with innovation, leadership, and a vision for the future. Brands shouldn’t miss this invaluable opportunity to connect with the world’s elite in 2025. 

2. Expo 2025, Japan 

World Expo 2025, held from April 13 to October 13 on Yumeshima Island, is set to draw over 28 million visitors, including global leaders and trendsetters from 161 nations. With Kansai, Itami, and Kobe airports as key entry points, brands have a golden opportunity to target a high-value international audience through impactful out-of-home advertising in transit areas and key event venues. This prestigious event attracts top innovators, industry giants, and decision-makers from around the world, providing brands with a powerful platform to position themselves at the forefront of global innovation. By advertising here, brands not only enhance visibility but also forge a lasting association with forward-thinking progress on a global scale. Brands should seize this prime advertising opportunity for 2025. 

3. ASEAN Summit, Malaysia 

The ASEAN Summit 2025, set in Malaysia, offers brands a unique stage for advertising that extends beyond regional reach to a truly global audience. As a gathering of key leaders from ASEAN's 10 member countries, this summit will address pivotal issues of trade, sustainability, and technological innovation, drawing the attention of influential decision-makers and affluent stakeholders across Southeast Asia and beyond. Brands that position themselves in this high-profile event are strategically aligned with the values and ambitions of one of the world’s most dynamic regions.  

From digital infrastructure to eco-friendly business solutions, advertising at the ASEAN Summit signals a brand’s commitment to progress in fast-growing ASEAN economies, each a potential hub for expanding industries. Kuala Lumpur International Airport (KLIA), the nearest airport, offers premium advertising spaces frequented by summit attendees and global travelers. By advertising at ASEAN 2025, companies not only reach high-income executives and policymakers but also enhance their visibility among an audience that values collaborative growth and resilience—qualities crucial for thriving in the future economy. 

4. FIFA Club World Cup, United States 

From June 15 to July 13, 2025, the United States will host the expanded FIFA Club World Cup for the first time, creating an unmatched platform for brands to engage with a diverse, international audience, especially affluent sports fans and high-net-worth travelers. Bringing together 32 elite teams from six continental confederations, this event offers brands an extraordinary chance to connect with global consumers who value luxury, exclusivity, and unique experiences. 

Strategic advertising opportunities will be available at major U.S. airports welcoming international visitors, including New York’s JFK, Los Angeles’ LAX, Miami International, Chicago’s O’Hare, Dallas/Fort Worth International, and Atlanta’s Hartsfield-Jackson. Premium lounges and first-class terminals provide prime spaces for targeting high-end travelers. Brands can also secure impactful placements in iconic locations such as Times Square in New York, Sunset Boulevard in Los Angeles, Chicago’s Magnificent Mile, and the Brickell district in Miami, leveraging Digital and Programmatic Digital Out of Home options. With the tournament’s global significance, securing early advertising placements ensures optimal brand visibility at this premier sporting event.

5. Global Investment Summit, Dubai

The Global Investment Summit, taking place 25 to 27 March 2025, at the renowned Burj Al Arab in Dubai, is set to draw over 2,000 elite global investors, finance professionals, and industry leaders. Focusing on emerging markets and sustainable investments, this summit offers an exceptional platform for brands to align with influential voices in finance. By uniting decision-makers and innovators seeking new investment avenues, it provides brands with a direct connection to an affluent and powerful audience. 

An extensive network of 3,000 Programmatic Digital Out-of-Home (PDOOH) screens throughout Dubai maximizes brand visibility across major connection points, creating numerous engagement opportunities with this distinguished audience. Located approximately 25 km from Dubai International Airport (DXB), the Burj Al Arab venue further enables brands to engage high-level business travelers and elite professionals. The Global Investment Summit thus presents an ideal setting for brands to elevate their presence in the fast-evolving investment landscape. 

6. Consumer Electronics Show (CES), United States 

CES 2025, the Consumer Electronics Show, scheduled for January 7-10, 2025, in Las Vegas, Nevada, is the world’s premier event for consumer technology, drawing global innovators, industry executives, and affluent tech enthusiasts eager to explore cutting-edge advancements. 

This high-profile audience’s journey begins at Harry Reid International Airport (LAS), where VIP lounges and exclusive areas for private jet travelers offer immediate brand exposure. Enhanced visibility continues along the iconic Las Vegas Strip with targeted digital and programmatic DOOH campaigns, keeping brands front and center as attendees navigate between luxury hotels, conference venues, and elite networking destinations. Key advertising opportunities in high-traffic locations like the Fashion Show Mall, Resorts World, and major tech event venues create powerful touchpoints to engage this influential, international crowd. Securing these premium placements early guarantees a commanding presence at one of the tech industry’s most important events. 

7. Global Leadership Summit 2025, Chicago 

The Global Leadership Summit 2025, scheduled for August 7-8, 2025, is one of the world’s most influential leadership events, impacting audiences for over 30 years across 120+ countries. This prestigious event gathers top leaders, executives, and changemakers for two days of transformative insights, networking, and thought leadership. 

From the moment they arrive at Chicago O'Hare International Airport (ORD) and Chicago Midway International Airport (MDW), attendees encounter strategic brand placements in arrivals, departures, and VIP lounges, offering immediate visibility. Enhanced exposure through digital OOH and programmatic DOOH campaigns along major routes to Willow Creek Community Church in South Barrington, Illinois—where the Summit is held—as well as Chicago’s prominent business districts, keeps brands top-of-mind. Prime advertising along Michigan Avenue and in luxury hotels near the venue offers high-impact touchpoints for leaders exploring the city. Securing these premium spots early ensures brands can engage a discerning audience of professionals eager to invest in high-quality, innovative solutions. 

8. The Cannes Film Festival 2025, France 

The Cannes Film Festival 2025 is scheduled to take place from May 13 to May 24, 2025, at the renowned Palais des Festivals et des Congrès in Cannes, France. Standing as one of the world’s most prestigious events, the festival offers an unparalleled platform for global visibility against the glamorous backdrop of the French Riviera. Each year, this celebrated event attracts a distinguished audience of affluent filmmakers, iconic actors, and industry leaders, all drawn to the artistry of cinema and exclusive networking opportunities.   

With its red-carpet premieres, lavish gatherings, and high-profile events, the Cannes Film Festival is a can’t-miss occasion on the global film calendar and a prime setting for brands to connect with a sophisticated, culture-driven audience. Conveniently located near Nice Côte d’Azur Airport (NCE), just 27 km away, and Cannes-Mandelieu Airport (CEQ) for private flights, the festival is easily accessible for international visitors and VIPs. With an extensive network of Digital out -of -Home (DOOH) and Programmatic DOOH screens across the city, brands have the chance to engage a diverse, international crowd of cinema enthusiasts. Brands shouldn’t miss such major events in 2025 to reach the elites.

9. The Wimbledon Championships 2025, London 

The Wimbledon Championships 2025, running from June 30 to July 13, offers brands an extraordinary opportunity to engage with a prestigious audience of over 500,000 attendees, including tennis aficionados, celebrities, and industry leaders. Known for its elite atmosphere and high-end hospitality, Wimbledon creates an unmatched environment for brands to connect with an affluent crowd indulging in premium seating and exclusive dining. 

With 5,500 Programmatic Digital Out-of-Home (PDOOH) screens across London, advertisers can amplify their message strategically, capturing the attention of both local and international fans. Additionally, brands can maximize visibility among international visitors arriving via London City Airport (LCY), located just 29 kilometers from the event. Wimbledon’s international visitors present an ideal opportunity for brands to enhance visibility among global travelers arriving in London in 2025.

10. GITEX Global 2025, Dubai

GITEX Global 2025 taking place on October 13-17 in Dubai draws over 140,000 visitors and 4,500 exhibitors from 180 countries, offering a prime opportunity to engage tech investors, industry leaders, and high-net-worth individuals. Held at Dubai World Trade Centre, this flagship event allows brands to leverage impactful OOH and PDOOH advertising, capturing attention through immersive displays in a premier global business hub. Located just 15 km from Dubai’s international airports, GITEX ensures seamless access for international attendees, maximizing brand exposure among an elite audience through strategic advertising and out-of-home placements.