Affluent Advertising Opportunities in Singapore for 2025

Singapore stands as a hub of global wealth and influence, making it an ideal location to target affluent audiences. Below, we explore the top advertising opportunities in this city-state for 2025, detailing why each platform or location is critical for brands seeking to reach elite demographics. 

1. Premium Airports

Location: Changi Airport
Changi Airport, one of the world’s busiest and most awarded airports, is a gateway for high-income business travelers and tourists. Advertising here, through digital screens and experiential setups, ensures visibility among global elites.

Private Jet Terminals:

• Changi Airport JetQuay: Tailored for VIP travelers, this offers a rare opportunity for direct engagement.
• Seletar Airport Business Aviation Centre: A favorite of private jet clients, perfect for showcasing ultra-luxury products.
• Universal Aviation Singapore: Connecting with niche high-net-worth individuals.

Airports are key touchpoints for targeting decision-makers and HNWIs during their journeys.

Top 10 Out-of-Home (OOH) Advertising Locations in Singapore for 2025

1. Orchard Road
This premier shopping belt is a magnet for luxury shoppers and affluent tourists. Strategically placed billboards and digital displays here guarantee high visibility among high-net-worth individuals (HNWIs).

2. Marina Bay
Home to iconic landmarks like Marina Bay Sands and the financial district, this area attracts C-suite executives and wealthy travelers. Projection walls and digital displays here dominate the skyline.

3. Raffles Place
Singapore’s central business district (CBD), teeming with corporate leaders, is ideal for showcasing business-centric advertising. Digital signage at MRT stations and skyscrapers maximizes exposure.

4. Bugis Junction
A vibrant retail and lifestyle district, Bugis draws affluent millennials and young professionals. Eye-catching installations and digital OOH screens thrive here.

5. Clarke Quay
This riverside hotspot, known for high-end dining and nightlife, offers premium advertising real estate targeting affluent leisure seekers.

6. Chinatown
While rich in heritage, Chinatown also attracts high-spending tourists and discerning locals who value culture. Street-level OOH and digital displays engage this niche audience.

7. Suntec City
A key shopping and convention destination, Suntec sees a mix of business travelers and wealthy shoppers. Its integrated retail and office environment is ideal for sophisticated campaigns.

8. VivoCity
Singapore’s largest retail and entertainment mall, VivoCity, offers extensive footfall of affluent families and urban elites. Digital displays dominate its open, airy spaces.

9. Sentosa
Singapore’s luxury playground, Sentosa Island, is packed with upscale resorts, golf courses, and exclusive attractions. Large-format billboards and digital screens dominate this enclave.

10. Holland Village
Known for its expatriate community and boutique lifestyle offerings, Holland Village is a favorite for high-end dining and niche luxury brands. Small-scale, high-impact OOH works well here.

Strategic OOH placements in these affluent areas engage high-net-worth individuals during work, leisure, or commutes. 

3. Luxury Shopping Areas 

• Orchard Road & ION Orchard: Captivate luxury shoppers with digital displays in Singapore’s most iconic retail district. 
• Marina Bay Sands Shoppes: Home to international luxury brands, this mall offers direct access to affluent shoppers. 
• Paragon Shopping Centre: A haven for luxury goods and wellness services, appealing to discerning clientele. 

Affluent audiences often shop where lifestyle meets exclusivity, making luxury malls prime advertising locations. 

4. Exclusive Print Media 

• The Straits Times: Singapore’s leading English-language newspaper reaches decision-makers and business leaders. 
• Business Times: This outlet focuses on financial markets, making it essential for reaching investors and executives. 
• Lianhe Zaobao: Target affluent Chinese-speaking residents with Singapore's most-read Chinese daily. 
• Today: A popular option for concise, quality news, often consumed by professionals. 
• The New Paper: Best for engaging affluent audiences seeking entertainment and lifestyle content. 

Print media retains its charm for high-net-worth individuals who value in-depth and authoritative perspectives. 

5. Elite Online News Portals 

• StraitsTimes.com: Singapore’s leading online news platform for a wide-reaching affluent audience. 
• ChannelNewsAsia.com: Tailored for regional professionals and corporate leaders. 
• TodayOnline.com: Offers breaking news and lifestyle features for urban elites. 
• BusinessTimes.com.sg: A destination for investment trends and financial insights. 
• Zaobao.sg: Perfect for engaging Singapore’s affluent Chinese-speaking digital readers. 

Online news portals provide brands with real-time access to high-income professionals during their digital consumption routines. 

6. Top Business TV Stations 

• Channel NewsAsia: The go-to channel for business leaders and decision-makers across Southeast Asia. 
• Bloomberg TV Asia: Ideal for engaging finance professionals and investors. 
• CNBC Asia: Delivers global business insights to affluent viewers. 

Prime-time slots on business TV channels deliver targeted access to professionals during their downtime. 

7. Private Jet Terminals 

• Changi Airport JetQuay: Specializes in luxury and personalized experiences for private jet travelers. 
• Seletar Airport Business Aviation Centre: Exclusively for high-net-worth individuals and corporate executives. 
• Universal Aviation Singapore: Offers tailored travel services to elite global travelers. 

Private jet terminals are gateways to the world’s wealthiest individuals, ensuring your brand is seen by top-tier clientele. 

Singapore’s 2025 advertising ecosystem offers a blend of luxury, business, and strategic locations to connect with affluent audiences. From Changi Airport's VIP lounges to Orchard Road’s retail opulence and Marina Bay’s corporate vibrancy, each platform ensures prime visibility among high-net-worth individuals.