As the world continues to grow more interconnected, affluent audiences across Australia and Oceania remain prime targets for luxury brands and elite service providers. This region’s strategic airports, bustling urban centers, and vibrant cultural scenes provide unmatched opportunities for high-impact advertising. Below, we explore these opportunities and highlight why they matter. 

 

1. Sydney Kingsford Smith Airport (Sydney, Australia) 

Sydney Airport (SYD) is the gateway to Australia, hosting millions of high-income international and business travelers annually. 

Advertising Recommendation: 

  • Premium Airport Advertising: Showcase campaigns on digital screens and VIP lounges in Terminals 1 and 2. These spaces offer unparalleled exposure to decision-makers traveling for business or leisure.  As Australia’s busiest airport, SYD draws a consistent flow of affluent travelers, making it ideal for luxury brand visibility. 

 

2. Melbourne Airport (Melbourne, Australia) 

Melbourne Airport (MEL) connects Australia’s cultural capital to the world, frequented by executives and high-net-worth travelers. 

Advertising Recommendation: 

  • Programmatic Digital Out-of-Home (PDOOH): Smart digital billboards near car rentals or lounges allow geo-targeted campaigns during peak travel hours.  Melbourne’s economic vibrancy and cultural events attract affluent visitors, offering an avenue to position premium products. 

 

3. Brisbane Airport (Brisbane, Australia) 

Brisbane Airport (BNE) serves as a major hub for business professionals traveling domestically and regionally. 

Advertising Recommendation: 

  • Exclusive Print Media: Promote in business and lifestyle publications distributed in airport lounges.  Brisbane is the gateway to Queensland’s resources and tourism hubs, attracting executives and affluent travelers who consume such media. 

 

4. Auckland Airport (Auckland, New Zealand) 

Auckland Airport (AKL) is a primary hub for high-income travelers visiting New Zealand, known for its luxury tourism. 

Advertising Recommendation: 

  • Luxury Malls Advertising: Place premium displays at luxury outlets within the airport precinct. With its reputation as the base for luxury adventure seekers, Auckland’s affluent traffic makes it ideal for aspirational brands. 

 

5. Daniel K. Inouye International Airport (Honolulu, United States) 

While outside Oceania, Honolulu Airport (HNL) connects Pacific travelers and wealthy tourists exploring the Hawaiian Islands. 

Advertising Recommendation: 

  • Luxury Event Sponsorships: Sponsor Hawaiian cultural and business events advertised near HNL. Honolulu serves as a unique hub where Pacific affluent travelers engage with culture and luxury. 

 

6. Perth Airport (Perth, Australia) 

Located in one of Australia’s wealthiest regions, Perth Airport (PER) is pivotal for mining executives and international business leaders. 

  • High-Impact Radio Ads: Target influential business travelers during commute times through Perth’s top channels.  This ensures effective messaging to mining executives and professionals central to Western Australia’s economic engine. 

 

7. Adelaide Airport (Adelaide, Australia) 

Adelaide Airport (ADL) supports South Australia’s wealthy wine industry executives and tourists. 

  • Exclusive TV Spots: Promote campaigns on local and national premium channels highlighting the region’s luxury offerings.  A blend of international tourism and corporate travel creates the ideal audience for affluent messaging. 

 

8. Christchurch Airport (Christchurch, New Zealand) 

Christchurch Airport (CHC) connects wealthy adventure tourists and executives traveling to South Island’s luxury lodges. 

  • High-End Digital Influencers: Engage local influencers who specialize in luxury tourism to amplify brand messages digitally. 

9. Gold Coast Airport (Gold Coast, Australia) 

A hotspot for luxury tourism and real estate, Gold Coast Airport (OOL) attracts elite holidaymakers. 

Advertising Recommendation: 

  • Luxury Malls Advertising: Promote brands in nearby high-end shopping precincts and at in-terminal displays. 

10. Kahului Airport (Kahului, United States) 

Kahului Airport (OGG) facilitates travel to the luxury resorts of Maui, frequented by high-net-worth travelers. 

Advertising Recommendation: 

  • Exclusive Print Media: Place full-page ads in luxury travel publications available in VIP airport lounges. 

Australia and Oceania are teeming with affluent advertising opportunities for 2025. Leveraging premium airport spaces, luxury malls, and targeted digital tools offers brands direct access to high-income audiences. From Sydney to Christchurch, each location unlocks a unique connection to decision-makers and luxury enthusiasts.