Chinese New Year 2025: Elevate Your Brand Now with High-Impact Airport Ads Where Luxury Takes Flight

Chinese New Year (Spring Festival) marks an unparalleled moment of cultural and commercial significance, especially for high-net-worth individuals (HNWIs) in China and abroad. In 2025, from January 29 to February 12, the world will witness a surge in travel as families reunite, prosperity is celebrated, and premium gifting takes center stage. Luxury brands looking to captivate this affluent audience must leverage the unrivaled exposure offered by airport advertising.

The Unmissable Opportunity of Airport Advertising

During the Chinese New Year, airports transform into epicenters of activity, hosting elite travelers—from business moguls to jet-setting families. These high-spending audiences are in a celebratory and aspirational mindset, aligning perfectly with luxury messaging that emphasizes gifting, prestige, and prosperity.

Why Airports?

1. Target Affluent Travelers: Airports host the crème de la crème of Chinese society during this festive season.
2. Capture Extended Attention: Travelers spend significant time in terminals, VIP lounges, and premium retail areas.
3. Perfect Timing: Align your campaign with cultural values like fortune, success, and gifting to make an emotional connection.

Top Chinese New Year Advertising Locations

Beijing: Tradition Meets Influence

In February 2024, Beijing Capital International Airport (PEK) saw traffic surge to 12.15 million passengers—a figure echoed during Chinese New Year. Dominating high-impact digital displays here connects brands with cultural pride and modern influence.

Shanghai: Prosperity’s Pulse

With 397,000 daily passengers in 2024 at Shanghai Pudong International Airport (PVG), the energy is electric. Luxury campaigns on premium screens resonate with Shanghai’s high-income urbanites who embody global luxury trends.

Guangzhou: Gateway to Opportunity

Guangzhou Baiyun International Airport (CAN) hosted 110,000 flights during Chinese New Year 2024. Brands with captivating visuals here seize the opportunity to leave a lasting impression amidst bustling VIP terminals.

Hong Kong: Global Prestige Hub

Hong Kong International Airport (HKG) welcomed 200,000 daily passengers in 2024, including global elites and luxury shoppers. With Hong Kong’s status as Asia’s cultural and economic powerhouse, strategic placements in VIP zones amplify brand reach to affluent Chinese and international travelers.

Beyond Airports: Luxury Travel Trends to Watch

1. International Appeal: Outbound travel is soaring, with destinations like Japan, Thailand, and the UK favored by HNWIs.
2. Increased Demand: Air travel in China is set to break records with 700 million passenger trips in 2025, reinforcing airport ad effectiveness.
3. Longer Holidays: The extended eight-day Spring Festival offers a window for brands to maintain prolonged engagement.
4. Luxury Upgrades: From private jets to first-class services, elite travelers are prioritizing premium experiences.

Global Chinese New Year Ad Hotspots

While China remains the centerpiece, affluent Chinese travelers bring their purchasing power to global destinations. Airports in Singapore, Bangkok, London, and Sydney are pivotal for brands aiming to influence HNWIs beyond Chinese borders.

Conclusion: Transform Visibility Into Influence

Chinese New Year 2025 is more than a celebration—it’s a luxury branding crescendo. Capturing the attention of HNWIs at airports ensures unrivaled visibility and powerful consumer action. Whether in Beijing, Shanghai, or Hong Kong, premium placements during this festive season allow brands to align with values of prosperity and prestige, converting moments of travel into lasting impressions.

Don’t miss this unparalleled opportunity—position your brand for success this Chinese New Year.