Dubai’s Business Bay is at the forefront of the UAE’s Programmatic Digital Out-of-Home (DOOH) advertising boom. This growth is propelled by the sector’s significant forecasted expansion. In areas like Business Bay, rapid urban development coupled with cutting-edge technology has turned digital screens into essential assets for targeted advertising, allowing brands to connect precisely with Dubai’s affluent consumer base. Known for its allure to affluent travelers, influential decision-makers, and professionals, Business Bay stands as an ideal location for brands targeting luxury and authority. Programmatic DOOH platforms enable advertisers to position their messages during peak hours, capitalizing on high consumer engagement periods. This strategic hyper-targeting empowers brands to make impactful connections with Dubai’s high-income audience, amplifying reach with precision and adaptability.
How impressions are calculated in PDOOH?
Views on Programmatic Digital Out-of-Home (PRDOOH) screens are calculated using foot traffic data, audience measurement tools, predictive modeling, third-party data providers, environmental factors, and impression metrics. Foot traffic data, including GPS and Wi-Fi information, estimates potential viewers, while audience measurement tools such as camera and infrared sensors provide anonymous counting of people nearby. Predictive modeling uses previous campaign performance and time-based estimations, while third-party data providers refine view counts with demographic insights. Environmental factors like weather and events adjust viewership estimates, and impression metrics calculate views as opportunities to see (OTS) based on visibility and dwell time. All data collection is anonymized to ensure privacy compliance.
