The Osaka World Expo 2025, happening from April 13 to October 13, is poised to attract a remarkable 28.2 million visitors from across the globe, this is a unique six-months opportunity for brands to gain unparalleled exposure and connect with a global audience in one of Asia’s most dynamic cities.For brands ready to elevate their reach. The Expo provides access to high-traffic zones and affluent demographics in a setting that celebrates innovation and cultural exchange.
Why Expo 2025 Is the Perfect Moment for Your Brand
World Expos are unlike any other global event, combining elements of international cooperation, technological advancement, and immersive experiences that draw visitors from around the world. For brands, this is the ultimate stage to align with themes of progress, sustainability, and connection—all while capturing the attention of millions.
The Osaka Expo will also transform Yumeshima Island and the city’s infrastructure to support unprecedented visitor numbers, creating a powerful environment for impactful, memorable advertising. With strategic placements in areas of high footfall and access to both locals and international travellers, brands have a chance to be front and center in this monumental gathering.
Key High-Visibility Locations for Advertising
1. Yumeshima Station - Yumeshima Station, located directly on the Expo Island, is projected to handle up to 276,000 passengers daily. This transit hub will be a central entryway for visitors, making it a prime location for high-impact ads that ensure continuous exposure to Expo attendees.
2. Kansai International Airport (KIX)- As the primary international gateway to Osaka, Kansai Airport connects to 91 cities in 25 countries and will experience a surge in international flights and passenger traffic during the Expo. Advertising here provides brands with an opportunity to make a first impression on global travellers as soon as they land in Japan.
3. Dotonbori - A globally recognized district known for its dazzling neon lights and iconic billboards, Dotonbori is a magnet for tourists. With constant foot traffic, this location offers brands the chance to stand out in a visually dynamic environment, creating memorable impressions on visitors exploring Osaka’s nightlife and entertainment.
4. Umeda and Namba - These major shopping and business districts draw diverse audiences, from business professionals in Umeda to younger, trend-conscious crowds in Namba. Both areas offer digital screens and high-profile advertising spaces, allowing brands to connect with locals and international visitors in Osaka’s busiest commercial zones.
5. Shinsaibashi - Osaka’s premier shopping destination, Shinsaibashi attracts affluent visitors and luxury shoppers. It’s the ideal place for brands looking to target high-net-worth individuals in a retail-driven, high-end environment.
How Masscom Global Can Make Your Expo Campaign a Success?
At Masscom Global, we specialize in delivering comprehensive advertising strategies tailored to high-profile events like Expo 2025. Whether you’re looking to capture attention with eye-catching billboards in Dotonbori, immersive digital displays in Umeda, or premium placements at Kansai International Airport, We are here to amplify your presence.