Dubai, Abu Dhabi, and Riyadh are solidifying their positions as emerging hubs for the world's ultra-wealthy, with their centi-millionaire populations expected to see dramatic increases. According to the 2024 Centi-Millionaire Report by Henley & Partners, the number of individuals in these cities holding liquid investable assets of $100 million or more is projected to more than double, or grow by over 150%, within the next 16 years (by 2040). There are currently 29,350 centi-millionaires around the world, highlighting the exclusive nature of this elite group.
Currently, Dubai is home to 212 centi-millionaires, placing it 15th on the global list of cities with the highest concentrations of super-rich individuals. Meanwhile, Abu Dhabi and Riyadh are ranked 50th and 51st, with 68 and 67 centi-millionaires, respectively.
As the number of affluent decision-makers in the region rises, businesses offering premium services, exclusive experiences, and luxury goods will find these cities crucial for reaching the global elite. In such a rapidly evolving landscape, allowing this moment of transformation to pass unnoticed could quietly distance your brand from the consciousness of the region’s ultra-affluent.
Engage the Gulf’s Wealthiest
Masscom Global delivers tailored advertising strategies that deeply connect with the rising centi-millionaire population in Dubai, Abu Dhabi, and Riyadh, ensuring your brand remains an enduring and influential presence among the region’s ultra-wealthy elite.
