China’s luxury hotel sector is booming, with boutique hotels especially appealing to affluent travellers. Fliggy’s 2024 Mid-Autumn Festival Travel Forecast showed a 60% surge in hotel bookings from 2019, driven by demand for 4- and 5-star accommodations.
Cities like Shanghai, Beijing, Xi'an, and Jingdezhen offer more than lodging; they provide culturally rich, personalized experiences that resonate with those seeking exclusivity and authenticity. These hotels’ eco-friendly practices and seamless integration of local culture appeal to today’s sustainability-minded luxury travellers.
Capture the essence of China’s luxury travel market with Masscom Global as we will help you position your brand within this growing sector by leveraging our expertise in luxury branding and high-impact advertising, reaching China’s discerning, high-income audience.
