Discover Saudi Arabia's New OOH Recommendations Now – Handpicked for You, January 2025!

Saudi Arabia is undergoing a transformative era of growth, driven by Vision 2030 and a burgeoning infrastructure that positions its cities as global centers of business and luxury. Amid this transformation, out-of-home (OOH) advertising has emerged as a vital channel for brands to capture the attention of high-net-worth individuals, decision-makers, and affluent travelers. 

One location stands out as a centerpiece of advertising opportunity: Rafal Tower in Riyadh, a towering symbol of modernity and affluence. Complemented by strategic placements across Riyadh’s bridges and Jeddah’s key arteries, these advertising locations offer unmatched visibility and engagement with Saudi Arabia’s elite audience. Let’s delve into the key advantages of each and explore how these placements can redefine your brand presence. 

Rafal Tower, Riyadh: A Landmark of Prestige and Visibility 

Rising 70 floors in the newly developed As Sahafah district, Rafal Tower is more than just a building—it is a statement of luxury, sophistication, and architectural excellence. This towering icon is positioned just 2.5 kilometers from the King Abdullah Financial District (KAFD), Riyadh’s economic hub, and sits prominently along King Fahad Road. 

Rafal Tower, Riyadh Launch day offer

One-Day Full SOV Launch Opportunity: The exclusive one-day full share of voice (SOV) opportunity ensures that your brand becomes synonymous with the tower’s prominence on launch day. This provides an immediate and powerful association with success and affluence.  Dual Digital Facades: Two high-definition digital screens installed on the tower’s northern and southern facades deliver unparalleled visibility to high-income audiences traveling along Riyadh’s primary arteries.Strategic Location: Located between the Northern Ring Road and King Salman Road, Rafal Tower offers advertisers a central position to target both business leaders and residents of Riyadh’s affluent northern neighborhoods. 

Riyadh Digital Bridges: Captivating the Capital’s Movers and Shakers 

Riyadh’s bridges are some of the city’s most dynamic advertising platforms, strategically positioned along its busiest highways. With a two-week campaign covering 30 faces, brands can dominate major routes, including King Fahad Road, King Khaled Road, and the Eastern Ring Road. 

Key Advantages 

• Unrivaled Reach: These bridges are located on Riyadh’s most vital thoroughfares, ensuring that ads capture the attention of tens of thousands of motorists daily. 
• Commuter-Centric Engagement: Positioned to target both main and service roads, Riyadh’s bridges are perfectly placed to engage decision-makers and affluent professionals during their daily commutes. 
• High Visibility: With large, unobstructed ad spaces, your brand enjoys uninterrupted visibility from significant distances, maximizing its impact. 

Whether it’s business leaders commuting to the King Abdullah Financial District or affluent residents heading to Riyadh’s luxury retail hubs, these bridges ensure your message resonates with those who matter most. 

Digital Bridge at Jeddah: Elevating Brand Presence in the Coastal Metropolis 

While Riyadh serves as Saudi Arabia’s political and economic nucleus, Jeddah is the Kingdom’s vibrant cultural and commercial heart. A gateway to the world, 5 Digital screens at Jeddah’s major roads offer advertisers a chance to connect with an audience that blends heritage and modernity. 

King Abdulaziz Road 

This pivotal artery connects Jeddah’s northern districts with its bustling city center. 

• Target Audience: Elite residents and business travelers commuting between upscale neighborhoods and commercial hubs. 
• Key Advantage: Positioned along a route that bridges residential luxury with economic activity, ensuring high visibility among affluent commuters. 

Madinah Road 

Known as one of Jeddah’s busiest highways, Madinah Road links the King Abdulaziz International Airport to the heart of the city. 

• Target Audience: High-income travelers, business professionals, and international visitors. 
• Key Advantage: A prime location to capture the attention of decision-makers and travelers navigating this key transit route. 

King Fahad Road 

A critical connector between Jeddah’s commercial zones and affluent residential areas. 

• Target Audience: Affluent professionals commuting between workspaces and high-end communities. 
• Key Advantage: Offers a direct line to Jeddah’s influential business community and decision-makers. 

Prince Majed Road 

This route acts as a conduit between Jeddah’s cultural landmarks, retail hubs, and residential zones. 

• Target Audience: Affluent families and professionals engaging in shopping, dining, and cultural activities. 
• Key Advantage: Exceptional visibility in areas frequented by Jeddah’s elite. 

Palestine Street 

A bustling stretch that serves as one of Jeddah’s most iconic urban thoroughfares. 

• Target Audience: High-net-worth individuals visiting luxury retail, dining, and entertainment venues. 
• Key Advantage: High traffic volumes ensure that your brand achieves maximum visibility in a setting synonymous with urban sophistication. 

Why these locations work for elite audiences?

Saudi Arabia’s rapid urban growth is driven by a population that values innovation, luxury, and progress. These advertising locations align perfectly with the preferences of the Kingdom’s most influential audiences by offering: 

1. Strategic Visibility: Positioned along high-traffic routes, these locations guarantee visibility during daily commutes and key travel moments. 
2. Affluent Targeting: Each site is designed to engage high-income residents, business professionals, and international travelers navigating Saudi Arabia’s urban hubs. 
3. Association with Prestige: From the architectural grandeur of Rafal Tower to the cultural vibrancy of Jeddah’s streets, these placements position your brand as part of Saudi Arabia’s elite landscape. 
4. Unmatched Impact: Large-format, unobstructed ad spaces ensure your message is not just seen but remembered. 

 Crafting Your Presence in Saudi Arabia 

By combining the towering presence of Rafal Tower with the strategic coverage of Riyadh’s bridges and Jeddah’s arterial roads, brands can achieve a comprehensive OOH strategy that resonates with Saudi Arabia’s elite. These locations are more than advertising opportunities—they are platforms to establish authority, inspire trust, and create lasting connections with the Kingdom’s most influential audiences. 

In 2025, let your brand rise with Saudi Arabia’s skyline. Place your message at the center of its transformation, and ensure it becomes part of the story of success, luxury, and innovation.