Dubai’s business scene is thriving, and programmatic Digital Out-Of-Home (DOOH) advertising is the channel of choice for reaching high-value audiences. With PDOOH screens strategically positioned in prime office spaces across the city, these placements ensure a dominant presence. They connect with a massive weekly audience of 39,061,683 people, granting advertisers direct access to the city’s influential professionals.
DIFC, Business Bay, Dubai Media City, and Dubai Internet City are central to this commercial landscape. DIFC, a financial hub with 159 PDOOH screens, saw active registered companies exceed 6,000 for the first time in early 2024, growing from 4,949 to 6,153 year-on-year—a 24% increase. Business Bay serves as a vibrant center of corporate activity, featuring 186 PDOOH screens. Dubai Media City and Dubai Internet City also offer significant exposure, with 84 and 119 PDOOH screens respectively, targeting media and tech professionals.
Here’s how you can unlock the potential of this opportunity:
- Precision Targeting: Programmatic DOOH leverages data analytics and geolocation to tailor ads to professional groups, ensuring messages reach the right audience. Geofencing further enhances relevance by displaying ads at optimal times and locations.
- Real-time Adjustments: In Dubai, business moves fast—and so should your advertising. Programmatic DOOH enables real-time campaign adjustments, allowing for precise message and targeting tweaks based on live data. This flexibility keeps you ahead in a dynamic market.
- Premium Ad Placements: Amplify your brand’s visibility by utilizing high-traffic zones like Business Bay. These strategic locations drive maximum ROI by targeting decision-makers and professionals. Sophisticated tracking ensures you know precisely how ads perform with Dubai’s top-tier audience.
As a leader in programmatic DOOH, Masscom Global connects brands with Dubai’s influential business community. Partner with us to leverage Dubai’s most strategic PDOOH placements and engage high-value professional audiences.
How are views measured in PDOOH advertising?
The weekly viewership figure is calculated by analyzing the total foot traffic, assessing the strategic placement of screens in high-visibility areas, and tracking the frequency of visitor exposure to these screens. Advanced algorithms then incorporate visitor dwell—how long individuals linger near the screens—along with the frequency of ad visibility to determine the total impression count. By understanding how long visitors stay within viewing range, we can more accurately estimate engagement and the likelihood of ad impact.
