OR Tambo International Airport (ORTIA), is a cornerstone of global travel in Africa, connecting millions of high-income travellers, business professionals, and global elites to destinations worldwide. With its state-of-the-art advertising platforms, ORTIA offers brands unparalleled access to an exclusive audience in a premium environment. The airport’s strategic ad placements blend visibility, sophistication, and impact, making it a preferred choice for luxury campaigns.
1. Bulkhead, passport control and duty-free area
The premium bulkhead site offers elite brands unparalleled access to ultra-high-net-worth travellers. Strategically located opposite the iconic Big 5 Duty-Free Shop and adjacent to passport control, this advertising space seamlessly engages affluent passengers at their most receptive moments. The 73-square-meter display ensures your brand aligns with the luxury ambiance of the airport, delivering a commanding presence that resonates with a high-spending audience. For brands that value exclusivity and prestige, this is the ultimate platform to influence the world’s elite.
2. Airport Door Entrance
This premium advertising site captures the attention of both domestic and international travel ers, as well as their "meeters and greeters." Strategically placed near airport door entrances, escalators, and elevators, this space ensures your brand reaches an ultra-affluent audience at a pivotal travel juncture. Designed to resonate with high-spending individuals, the clean and prominent aesthetic of this site offers unmatched visibility and impact. Elite brands seeking to amplify their presence among luxury-focused audiences will find this site indispensable for creating lasting impressions.
3. Domestic Arrivals to Baggage Hall
Positioned on the route from domestic arrivals to the baggage hall at OR Tambo International Airport, this high-impact wall site guarantees visibility to a steady flow of passengers. It offers a prime opportunity for elite brands to connect with high-spending domestic travellers as they transition from their flights. With its expansive design and strategic location, this advertising site ensures prolonged exposure during a key moment in the travel journey. For luxury campaigns, it provides a seamless way to reinforce prestige and exclusivity, capturing the attention of influential audiences ready to engage.
4. Domestic Departure Gates E Hall
Located airside at the Domestic Departure Gates E Hall of OR Tambo International Airport, this advertising site offers a strategic opportunity to engage a captive audience. Positioned where passengers await boarding, this space ensures prolonged exposure to high-spending domestic travellers. With its commanding visibility and placement in a relaxed environment, this location is ideal for elite brands to create memorable impressions. It offers the perfect platform to connect with affluent individuals, emphasizing luxury, sophistication, and exclusivity during critical moments of their journey.
5. Bulkheads Near Escalators
Located on the retail level of OR Tambo International Airport, these bulkheads near escalators provide a premium advertising opportunity for brands targeting both domestic and international passengers. Positioned in high-traffic areas, these displays capture attention as travellers transition through key points of the airport. This site ensures sustained visibility to 5.58 million passengers annually, offering a strategic location for elite brands to engage an ultra-affluent audience. With its seamless integration into the airport’s luxury environment, it provides the perfect platform to amplify brand presence and connect with high-spending travellers.
6. International Departure Gate 3
Located at Boarding Gate 3 in International Airport’s International Departures, this wall site offers prime exposure to a high-value audience of global travellers. Positioned at a pivotal waiting area, it ensures prolonged engagement with affluent passengers preparing to board. This exclusive location is ideal for elite brands looking to align with the aspirations of ultra-wealthy individuals. With its commanding visibility and immersive presence, this advertising site provides an unparalleled opportunity to leave a lasting impression on decision-makers, high-spenders, and influential global citizens.
7. Airport Entrance
The large-format billboard offers a commanding presence to engage both arriving and departing travellers. Visible to high-income commuters entering South Africa’s busiest airport, this site ensures your brand reaches an influential audience of business leaders, global tourists, and decision-makers. Its strategic location guarantees maximum visibility, making it the ideal platform for luxury brands aiming to connect with high-spending, ultra-affluent audiences. This prominent outdoor placement reinforces your brand’s prestige and creates a lasting impression before travellers even step inside the airport.
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