Elite Advertising Opportunities in Vietnam for 2025: A Strategic Guide

Vietnam is evolving into a dynamic hub for affluent audiences, with a landscape rich in opportunities to connect with high-net-worth individuals (HNWIs), business elites, and luxury travelers. Here's how advertisers can strategically leverage premium locations and media channels to engage this exclusive demographic. 

1. Premium Airports: The Gateway to Affluence 

Tan Son Nhat International (Ho Chi Minh City) 

This airport is Vietnam's busiest, catering to affluent travelers and business leaders arriving in the country's economic capital. Advertising here offers unmatched visibility to high-income international and domestic audiences. 

Noi Bai International (Hanoi) 

The capital's primary airport serves as a vital entry point for diplomats, executives, and HNWIs. Strategic ad placements in lounges and terminals ensure direct engagement with decision-makers and upscale travelers. 

Da Nang International 

A hub for luxury tourism and conventions, Da Nang International is a gateway to Vietnam's scenic central coast, frequented by affluent tourists and business conference attendees. 

2. Top Out-of-Home (OOH) Locations: Dominating the Public Realm 

Nguyen Hue Walking Street (Ho Chi Minh City) 

Known for its vibrant nightlife and frequenting by upscale locals and tourists, this iconic street is perfect for impactful OOH campaigns targeting urban elites. 

Dong Khoi Street (Ho Chi Minh City) 

Often compared to Rodeo Drive, Dong Khoi boasts luxury boutiques and fine dining, making it a hotspot to reach affluent consumers with premium billboards. 

Trang Tien Plaza (Hanoi) 

Located in Hanoi's cultural heart, this luxury destination attracts discerning shoppers and business travelers alike, providing premium ad placement opportunities. 

Vincom Centers (Hanoi & Ho Chi Minh City) 

With locations in Vietnam's two biggest cities, Vincom Centers are magnets for high-spending shoppers, offering both volume and quality for luxury brand advertising. 

Lotte Center Hanoi 

A beacon for upscale urbanites, this skyscraper provides strategic advertising avenues to target affluent office workers and shoppers. 

Ben Thanh Market & An Dong Market (Ho Chi Minh City) 

While rooted in tradition, these markets attract HNWIs seeking high-quality crafts and unique shopping experiences. Ads here can strike a balance between luxury and cultural heritage. 

Hoi An Ancient Town 

A UNESCO heritage site and luxury travel destination, Hoi An is perfect for capturing the attention of affluent global tourists through cultural and experiential campaigns. 

Nha Trang Beachfront Promenade & Vung Tau Beachfront Road 

These prime coastal areas are havens for affluent travelers, making them ideal for high-impact, aspirational advertising campaigns. 

3. Luxury Shopping Areas: Where Affluence Shops 

Vincom Center A & B (Hanoi & Ho Chi Minh City) 

Hosting global luxury brands, these centers epitomize sophistication. Digital and static advertising here ensures your brand aligns with an elite clientele's lifestyle. 

Diamond Plaza (Ho Chi Minh City) 

With its blend of shopping, dining, and leisure, Diamond Plaza is a hub for premium engagement with Vietnam's affluent crowd. 

Takashimaya Saigon Centre 

As a high-end department store, this location attracts fashion-forward and high-spending audiences, perfect for upscale branding. 

Lotte Mart 

Catering to urban professionals and HNWIs, Lotte Mart’s elite demographic offers a strong connection for premium consumer goods. 

Crescent Mall (Ho Chi Minh City) 

Positioned in a prestigious district, Crescent Mall is ideal for brands seeking resonance with affluent families and corporate professionals. 

4. Print Media: Trust and Tradition Meet Affluence 

• Vietnam News
  A trusted publication among Vietnam’s business leaders, perfect for connecting with top decision-makers in finance and luxury.
• Tuoi Tre
  Renowned for its insightful reporting, this daily reaches affluent readers seeking quality journalism.
• Thanh Nien
  A staple for professionals, offering premium ad spaces to target Vietnam’s elite decision-makers.
• Viet Nam Net
  A go-to for business and lifestyle news, ideal for brands aiming to engage affluent readers in finance and real estate.
• Lao Dong
  A respected publication trusted by professionals, ensuring impactful exposure for aspirational brands.

These publications are trusted by Vietnam’s business leaders and affluent readers. Full-page ads and premium positions here ensure your brand reaches decision-makers in finance, real estate, and luxury sectors.  

5. Online News Portals: Digital Dominance 

1. VnExpress.net
   Vietnam’s leading online news platform, ideal for reaching urban elites with high-impact homepage ads.
2. DanTri.com.vn
   A trusted site for business and lifestyle news, offering premium visibility to affluent digital-savvy audiences.
3. VietnamNet.vn
   A go-to portal for professionals, connecting brands with Vietnam’s influential decision-makers online.
4. Zing.vn
   A vibrant platform engaging trend-conscious readers, perfect for impactful digital advertising.
5. TuoiTre.vn
   The digital arm of Tuoi Tre, reaching affluent urban professionals with targeted banner placements.

As Vietnam's top-tier news platforms, these sites are frequented by urban elites and business professionals. Homepage takeovers and smart banner placements offer visibility among Vietnam's digital-savvy HNWIs.  

6. Business TV Stations: Prime-Time Affluence 

• VTV24
  A trusted channel for business insights, offering prime-time visibility to engage Vietnam’s affluent decision-makers.
• HTV9
  A prominent station connecting brands with urban professionals and influential business audiences during key broadcasts.
• VTC News
  A top-tier platform for reaching Vietnam’s business community with impactful advertising during high-visibility segments.

Advertising on these stations ensures direct access to Vietnam’s business community and affluent viewers during prime-time news and feature segments. 

7. Private Jet Terminals: Ultra-Elite Reach 

• Tan Son Nhat FBO
  An exclusive gateway for Vietnam’s ultra-wealthy, perfect for luxury brand placements targeting elite travelers.
• Noi Bai FBO
  A premier terminal offering high-impact experiential advertising to connect with Hanoi’s affluent jet-setters.
• Da Nang FBO
  A luxury hub for ultra-HNWIs, ideal for discreet yet impactful branding among elite coastal travelers.

These exclusive terminals provide unparalleled access to ultra-HNWIs. Experiential setups or subtle branding here ensure maximum visibility to the wealthiest travelers. 

Connecting with Vietnam's Elite in 2025 

From premium airports to luxury malls and online portals, Vietnam offers an array of high-impact advertising opportunities to reach affluent audiences. Success lies in aligning your brand with their lifestyle—whether at an exclusive lounge or on a trusted media platform.