Europe's Most Premium Events of 2025 Brands Must Not Miss

Europe’s most premium events of 2025 are more than just gatherings—they’re influential platforms for brands to engage directly with affluent, trendsetting audiences. From the elegance of Cannes to the innovation of Berlin, these events gather high-net-worth individuals, industry leaders, and culturally invested audiences who value exclusivity and prestige. By aligning with these premier occasions, brands can achieve significant exposure and resonate with influential consumers. Don’t miss the chance to elevate your brand’s profile at Europe’s most unmissable events in 2025—where prestige and visibility intersect. 

The Ten Upcoming Premium Events in Europe in 2025 

1. The Cannes Film Festival 2025, Cannes, France

The Cannes Film Festival, taking place from May 13 to May 24, 2025 in Cannes, France, is one of the world’s most esteemed events, providing an unmatched platform for global visibility amid the allure of the French Riviera. Held annually in May in Cannes, France, this prestigious festival draws a high-profile audience of affluent filmmakers, renowned actors, and industry leaders captivated by the artistry of cinema and exclusive social opportunities. Since its inception in 1946, Cannes has become a vital gathering where cinematic achievements are celebrated, and influential connections thrive.

With a wide array of PDOOH and digital screens across the city, brands have the chance to make an impact with a diverse, international crowd of cinema enthusiasts. Located around 27 km from Cannes, Nice Côte d'Azur Airport (NCE) serves as a main entry point for international visitors, offering brands seamless access for the advertisers to reach the affluent travellers. The festival’s premieres, lavish parties, and high-profile events make it an unmissable occasion on the global film calendar and a prime opportunity for brands to engage with a discerning, culturally invested audience.

2. The Wimbledon Championships 2025, London, UK

The Wimbledon Championships 2025, taking place from June 30 to July 13 in London, UK, is one of tennis's most prestigious events, providing brands with a unique opportunity to engage a highly affluent and captivated audience. Drawing an elite mix of tennis aficionados, celebrities, and industry leaders, Wimbledon offers high-end hospitality and thrilling matches on its historic grass courts. With over 5,500 PDOOH screens and digital advertising opportunities throughout London, advertisers can strategically reach this exclusive crowd. Many attendees indulge in premium seating and dining, giving brands at Wimbledon access to an audience few events can rival. Additionally, brands can maximize visibility among international visitors arriving via London City Airport (LCY), located just 29 kilometers from the event.

3. Art Basel 2025, Basel, Switzerland

Art Basel 2025, taking place from June 19 to June 22 in Basel, Switzerland, stands as one of the world’s premier art fairs, providing brands with an exclusive opportunity to connect with a high-net-worth audience deeply engaged in the art world through Basel's premium digital advertising. Drawing wealthy collectors, investors, and art enthusiasts from around the globe. Basel’s extensive network of PDOOH displays is ideal for brands aiming to reach a sophisticated crowd, while Basel Airport, located at the intersection of Switzerland, France, and Germany, allows for targeted exposure to international travelers.

EuroAirport Basel-Mulhouse-Freiburg (BSL/MLH), just 6 km from Basel's city center, uniquely serves Switzerland, France, and Germany, offering brands targeted access to international visitors attending the fair. With its rich history and influential reputation, Art Basel offers an unmissable opportunity for brands to engage with a trendsetting, culturally savvy audience.

4. The Salone del Mobile 2025, Milan, Italy

The Salone del Mobile 2025, taking place from April 8 to April 13 in Milan, Italy, is one of the world’s most prestigious design fairs. This esteemed event draws an elite audience of affluent designers, architects, and buyers, all captivated by luxury furniture and pioneering design innovations. It offers a prime opportunity for brands to connect with high-net-worth individuals by utilizing Milan’s extensive network of digital screens all throughout the city. Milan Malpensa Airport (MXP), 50 km from the city center, is a key entry point for international visitors, especially for events like Salone del Mobile. Closer to downtown, Linate Airport (LIN) is just 7 km away, offering an additional convenient option.

The event’s exclusive setting, featuring lavish exhibitions and showcases, provides a premier platform for creativity and craftsmanship at the intersection of art, design, and luxury living—making it an unmissable occasion for brands to engage with a discerning, trend-savvy audience.

5. The Formula 1 Monaco Grand Prix 2025, Monte Carlo

The Formula 1 Monaco Grand Prix 2025, taking place from May 23 to May 25 in Monte Carlo, Monaco, stands as a pinnacle event in the luxury sports calendar, renowned for its glamour and exclusivity. Attracting a high-profile audience of celebrities and affluent individuals, the premium arrangement of PDOOH screens and digital screens in Monte-Carlo, ensures that your brand will be displayed to the wealthy, influential audience against the unique backdrop of Monaco’s challenging street circuit.

The event is a luxurious experience, featuring premium hospitality, exclusive viewing from yachts and terraces, and a vibrant social scene, creating an ideal environment for brands aiming to engage high-net-worth consumers in a captivating, prestigious setting. Around 30 km from Monte Carlo, Nice Côte d'Azur Airport (NCE) is a key gateway for international travellers, welcoming a steady flow of high-profile visitors, especially those heading to the Monaco Grand Prix. This annual Formula 1 spectacle in 2025 offers brands an unparalleled chance to captivate an elite audience, presenting their products amidst the glitz and glamour of one of motorsport’s most prestigious events.

6. Oktoberfest 2025 Munich, Germany

Oktoberfest 2025, taking place in Munich from September 20 to October 5, is expected to draw approximately 6 to 7 million visitors, including both local and international tourists eager to experience Bavarian culture at its finest. This iconic event presents a prime platform for brands to reach a massive audience through Munich’s digital ad spaces, ensuring maximum visibility to a high-traffic crowd. The nearby Munich International Airport, just 28 kilometers from the festival, further enhances opportunities for advertisers to engage with arriving and departing travelers. Oktoberfest goes beyond a traditional event; it offers brands unparalleled access to a vibrant, culturally immersive atmosphere that resonates with millions seeking an unforgettable experience.

7. GITEX Europe 2025, Berlin, Germany

GITEX Europe 2025, taking place from May 21 to May 23 at Messe Berlin in Berlin, Germany, is set to be a premier gathering for the tech industry, attracting over 25,000 attendees and 2500 exhibitors from more than 100 countries. This influential event is a prime platform for brands seeking to engage high-income and tech-savvy audiences, drawing key figures from across the technology landscape, including business leaders, investors, and innovators by advertising in Berlin's extensive digital ad spaces.

Focused on emerging technologies such as artificial intelligence, blockchain, and cybersecurity, GITEX Europe appeals to affluent consumers keen on exploring the latest advancements in tech. With Berlin Brandenburg Airport (BER) conveniently located 27 kilometers from the city center, international attendees have easy access, enhancing visibility and engagement for brands at this prestigious event.

8. Paris Fashion Week 2025, Paris, France

Paris Fashion Week 2025, scheduled from September to October in Paris, France, attracts industry professionals, celebrities, and affluent fashion enthusiasts. With over 5900 PDOOH screens and various other Digital ad platforms, Paris offers itself as an ideal platform for advertisers targeting high-income audiences, as it showcases luxury brands unveiling their latest collections. The concentration of wealthy individuals and influential figures in the fashion industry makes it a prime opportunity for brands to connect with high-net-worth consumers, ensuring maximum visibility and engagement within a discerning market.

Just 25 km from central Paris, Charles de Gaulle Airport (CDG) stands as France's largest international gateway and ranks as Europe’s second busiest airport. This bustling hub draws a high volume of international travellers daily, including a notable share of affluent visitors arriving for this iconic event. For brands, Paris Fashion Week 2025 is an unparalleled stage to captivate a sophisticated audience, presenting their latest collections in a vibrant, globally celebrated atmosphere that embodies prestige and influence.

9 . Mobile World Congress 2025, Barcelona, Spain

The Mobile World Congress (MWC) 2025, set for March 3-6 in Barcelona, Spain, is the premier event in the mobile tech industry, attracting over 100,000 attendees, including more than 2,700 exhibitors from 200 countries. Renowned for its pivotal role in product launches and industry networking, MWC offers an ideal platform for brands aiming to reach high-income and tech-savvy audiences through digital promotion options. Drawing influential figures from across the mobile ecosystem, including device manufacturers and technology providers, the event provides a unique opportunity for brands to connect with affluent consumers interested in the latest mobile innovations.

Located just 12 kilometers from Barcelona-El Prat Airport (BCN), MWC ensures seamless access for international attendees, further enhancing visibility and engagement for brands seeking to make an impact at this influential global event.

As we look toward Europe’s top events of 2025, these gatherings underscore powerful opportunities for brands to connect with elite audiences who drive cultural and economic influence. Events like the Geneva Motor Show and Paris Fashion Week attract a global mix of high-net-worth individuals, business leaders, and trendsetters, each seeking unique and premium experiences. For brands ready to make an indelible impression, engaging at these venues offers access to the future of influence and affluence in Europe’s most prestigious spaces. Now is the time to capture attention, build connections, and establish your presence at the forefront of Europe’s iconic events during 2025.