The Forbes India Leadership Awards (FILA) 2025 provides a premier platform for brands to engage with high-net-worth individuals (HNIs), business leaders, and influencers. FILA offers a unique blend of on-ground presence, digital integration, and media coverage, making it an ideal event to establish a strong brand presence. Here’s a comprehensive proposal for leveraging FILA 2025 to maximize brand impact:
On-Ground Branding Opportunities
1. Main Ballroom and Stage Branding
- Showcase your brand prominently through visual elements like stage backdrops and award giveaways.
- Integrate subtle branding across event collaterals like media walls, standees, and installations.
2. Leaders-Only Access Zone
- Create an exclusive networking lounge for FILA winners and key leaders.
- Opportunity for personalized interactions with industry titans and brand ambassadors.
3. Customized Dining Experience
- Feature the brand logo on physical menu cards for the dignitaries’ sit-down dinner.
- Curate a special menu to align with the brand’s image and exclusivity.
Digital Promotion Channels
1. ForbesIndia.com
- Run of Site (ROS) Banners and Roadblocks to ensure maximum visibility.
- Pre-event articles highlighting the brand’s association with FILA.
2. Social Media Integration
- Campaign promotions through static posts, reels, and guest-focused snippets on Facebook, Instagram, LinkedIn, and X (Twitter).
- Leverage the Forbes India Digital Edition for pre-event promotions and post-event coverage.
Print and Television Media
1. Forbes India Magazine
- Pre-event advertisements to build anticipation and post-event highlight coverage.
- Special editorial features capturing event moments and brand integration.
2. Television Highlights
- Episodic promos and event vignettes for brand visibility on TV.
- A 22-minute episode summarizing the event and brand highlights.
Download the full insights here
FILA 2025 is more than an event; it’s an opportunity to craft a compelling brand story in front of India’s most influential individuals. Whether through exclusive on-ground activations, extensive digital coverage, or premium media exposure, this platform ensures your brand stands out where it matters most.
