Maximizing Affluent Advertising Opportunities in Oman for 2025

Oman stands as a beacon for affluent advertising with its burgeoning economy, luxurious lifestyle hubs, and strategic media landscape. For advertisers targeting high-income travelers, decision-makers, and elite audiences, Oman offers premium platforms for impactful campaigns. Let’s explore the top-tier opportunities in Oman for 2025. 

1. Premium Airports: Connecting Global Affluence 

• Muscat International Airport: With its state-of-the-art terminals, this is Oman’s primary gateway for business travelers and tourists. Digital screens and experiential setups here ensure unparalleled access to elite audiences in transit. 
• Salalah Airport: As the gateway to Oman’s lush southern region, advertising here taps into luxury tourists and eco-conscious affluent travelers. 
• Duqm Airport: Strategically important for Oman’s industrial and commercial projects, this location offers exposure to high-level executives and investors visiting key economic zones. 

Why Airports Matter: Premium airports are hubs of affluence, connecting advertisers directly to high-net-worth individuals during their journeys. 

2. Top 10 Out-of-Home (OOH) Locations: Strategic Urban Reach 

• Mutrah Corniche: This iconic promenade combines scenic beauty with consistent footfall from affluent residents and visitors, making it ideal for high-impact OOH campaigns. 
• Sultan Qaboos Street: A bustling artery in Muscat, connecting key commercial areas, it offers visibility to high-income professionals. 
• Ruwi District: As a financial and business hub, this area guarantees exposure to decision-makers and professionals. 
• Qurum Beach: A luxury hotspot, perfect for capturing the attention of high-spending leisure seekers. 
• Nizwa Fort Area: Historic and vibrant, this location attracts affluent cultural travelers. 
• Salalah Beach Area: Tapping into eco-luxury tourism, this area ensures visibility among affluent eco-conscious visitors. 
• Muscat Grand Mall: A dual-purpose location as both a shopping and high-traffic leisure destination. 
• Oman Avenues Mall: Another retail giant offering consistent engagement with Oman’s high-net-worth shoppers. 
• Al Mouj Muscat: A premier lifestyle destination, frequented by Oman’s elites and international residents. 
• Sohar Port Area: Critical for business audiences, particularly industrial investors and executives. 

Strategic placements in urban and leisure hotspots ensure repetitive brand visibility among affluent audiences.  

3. Top 5 Luxury Shopping Areas: Retail Advertising That Speaks Exclusivity 

• Muscat Grand Mall: A central hub for luxury retail, frequented by Oman’s affluent families and expatriates. 
• Oman Avenues Mall: Known for its premium shopping experience, it’s a magnet for high-net-worth individuals. 
• Qurum City Centre: Combining shopping and dining, this mall offers prime advertising space to reach lifestyle-driven audiences. 
• Salalah Gardens Mall: Perfect for connecting with luxury-focused travelers in southern Oman. 
• Al Araimi Boulevard: Oman’s fashion and lifestyle destination, attracting trendsetters and high-income consumers. 

They host high-net-worth individuals in their leisure time, providing focused access to affluent shoppers. 

4. Top 5 Print Media: Trusted Channels for Decision-Makers 

• Times of Oman: The nation’s flagship daily, reaching business leaders and policy influencers. 
• Oman Daily Observer: Known for its in-depth coverage, it’s a favorite among Omani elites. 
• Muscat Daily: A reliable source for local and global business news, catering to affluent professionals. 
• Al Shabiba: A respected Arabic daily with a wide readership among high-income nationals. 
• Oman Tribune: A go-to publication for financial and political insights. 

Exclusive print placements reach decision-makers and elites who trust well-established sources for news and insights. 

5. Top 5 Online News Portals: Digital Domination 

• TimesofOman.com: The leading digital news platform in Oman, with consistent engagement from affluent audiences. 
• OmanObserver.com: A trusted site for business professionals seeking local and global updates. 
• MuscatDaily.com: Ideal for targeting tech-savvy professionals and urban elites. 
• Shabiba.com: Popular among Omani nationals who value trusted Arabic-language news. 
• OmaniTribune.com: A strategic channel for engaging decision-makers in Oman’s political and business spheres. 

Why Digital Matter With high penetration among the educated elite, these platforms offer measurable and impactful advertising opportunities. 

6. Top Business TV Stations: Prime-Time Impact 

• Oman TV: As the national broadcaster, it delivers unmatched reach to Omani households, including influential families and business leaders. 
• Al Jazeera Arabic (Oman): Known for its in-depth reporting, it’s highly regarded by affluent viewers seeking global and regional insights. 

Exclusive slots on business-focused channels ensure that your message resonates during leisure hours. 

7. Top 3 Private Jet Terminals: Ultra-Luxury Access 

• Muscat International Airport FBO: Catering to private jet travelers, this terminal ensures access to the ultra-affluent. 
• Salalah Airport FBO: A key touchpoint for high-net-worth individuals exploring Oman’s southern region. 
• Duqm Airport FBO: Ideal for connecting with investors visiting Oman’s industrial hubs. 

These exclusive spaces guarantee premium visibility among the world’s elite. 

Connecting with Oman in 2025 

Oman’s premium airports, iconic OOH locations, luxury malls, exclusive media, and private terminals form a powerful advertising ecosystem. To reach affluent audiences effectively, focus on integrating campaigns across these touchpoints, ensuring consistent and impactful engagement.