Media Intelligence & Insight Report

This comprehensive report provides strategic media intelligence and actionable insights for marketers and media planners targeting high-net-worth real estate investors in France from May through December 2025. France continues to present lucrative opportunities for premium real estate investment, with a growing affluent population, stable economic indicators, and favorable regulatory environment. This report leverages the latest market data and media consumption trends to deliver precise targeting strategies across multiple channels. 

1. Market insights 

Millionaire Population Growth & HNWI Trends 

• France's millionaire population has expanded to approximately 2.8 million individuals in 2025, representing a 4.7% growth from the previous year 
• Ultra-high-net-worth individuals (UHNWIs with $30M+ in assets) number approximately 4,950, a 3.2% increase year-over-year 
• Foreign investor interest from MENA region has increased 8.3% in Q1 2025 compared to Q1 2024 
• The luxury property sector in France has demonstrated resilience with a 3.8% price appreciation in top-tier locations despite broader market fluctuations 

Media Landscape & Penetration Rates 

• Digital media consumption: 87% of French HNWIs consume digital news daily 
• Print readership among affluent demographics: 67% regularly read premium print publications 
• Connected TV penetration: 89% of affluent households subscribe to at least two streaming services 
• Out-of-home advertising engagement: 72% of HNWIs notice premium OOH placements during their daily routines 
• Radio listenership: 58% of affluent French consumers tune into radio during commutes or leisure activities 
• Podcast consumption: 43% of HNWIs listen to finance and investment podcasts weekly 

Key Advantages for Advertisers 

• France ranks 4th globally for international property investment appeal in 2025 
• The Golden Visa program continues to attract non-EU investors seeking residency through property acquisition 
• 62% of French HNWIs consider real estate the safest long-term investment vehicle in current market conditions 
• Paris remains among the top 5 global cities for luxury property investment with average yields of 4.2% 
• Secondary luxury markets (Côte d'Azur, Provence, Bordeaux region) show growing international appeal with 5.1% average annual appreciation 

Positive Market Trends 

• Regulatory: Recent tax incentives for sustainable property renovation have created new premium investment opportunities 
• Economic indicators: French GDP growth projected at 1.8% for 2025 with inflation stabilizing at 2.1% 
• Infrastructure development: Grand Paris Express expansion continues, with new transit hubs increasing property values in connected areas by up to 17% 
• Tourism recovery: France has exceeded pre-pandemic tourist numbers by 7%, driving renewed interest in luxury short-term rental investments 
• Green building initiatives: New eco-certification standards have created premium pricing opportunities for sustainable luxury developments 

2. Exactly where to advertise 

Premium OOH Locations 

Major Cities & Business Districts 

Paris - La Défense 

• Daily foot traffic: 180,000+ professionals 
• Audience profile: 63% finance professionals, 27% senior executives, average income €120,000+ 
• Performance data: 28% higher recall rates than standard urban placements 
• Premium placement: Digital screens at La Défense Esplanade with 4K capabilities 

Lyon - Part-Dieu Business District 

• Daily foot traffic: 75,000+ professionals 
• Audience profile: 48% corporate management, 22% tech industry, average income €95,000+ 
• Performance data: 18% engagement rate with interactive digital displays 
• Premium placement: Panoramic displays overlooking the central plaza 

Marseille - Euroméditerranée 

• Daily foot traffic: 42,000+ professionals 
• Audience profile: 39% international business, 31% shipping and logistics executives 
• Performance data: 22% higher brand recognition metrics than city average 
• Premium placement: Harbor-view digital billboards facing executive office towers 

Affluent Neighborhoods & Lifestyle Corridors 

Paris - 16th Arrondissement 

• Resident profile: Average household wealth €2.8M+, 41% property investors 
• Daily traffic: 38,000+ luxury vehicles 
• Performance data: 32% of exposed HNWIs recall luxury property advertisements 
• Premium placement: Avenue Foch digital displays and Avenue Montaigne luxury retail corridor 

Cannes - La Croisette 

• Visitor profile during season: 78% international affluent travelers, average daily spending €850+ 
• Seasonal traffic: 25,000+ daily during peak season (May-September) 
• Performance data: 27% conversion rate for luxury property inquiries from OOH exposure 
• Premium placement: Beachfront digital displays with sea views 

Courchevel - 1850 Resort Area 

• Winter visitor profile: Average net worth €5.2M+, 37% international investors 
• Seasonal traffic: 18,000+ daily during peak season (December-March) 
• Performance data: 41% of viewers express interest in mountain property investments 
• Premium placement: Exclusive ski lift and chalet-adjacent displays 

Transit Hubs 

Paris Charles de Gaulle Airport - Terminal 1 

• Annual passengers: 38 million (focusing on first and business class lounges) 
• Audience profile: 41% business travelers, 23% luxury leisure travelers 
• Performance metrics: 34% higher engagement than standard airport placements 
• Premium placement: Air France La Première lounge digital displays 

Nice Côte d'Azur Airport 

• Annual passengers: 14.5 million (with focus on private aviation terminal) 
• Audience profile: 63% leisure luxury travelers, 22% second-home owners 
• Performance metrics: 38% recall rate for property advertisements 
• Premium placement: Private aviation terminal and VIP pickup areas 

Gare de Lyon - Paris (TGV Mediterranean Routes) 

• Daily passengers: 150,000+ (focusing on first-class waiting areas) 
• Audience profile: 37% business commuters to southern France, 28% frequent Mediterranean travelers 
• Performance metrics: 26% higher property inquiry rates from advertisements here vs. other stations 
• Premium placement: Business Premier Lounge and platform access points 

Luxury Retail & Leisure Destinations 

Galeries Lafayette - Paris 

• Daily visitors: 80,000+ (focusing on VIP shopping areas) 
• Visitor profile: 47% international luxury shoppers, average in-store spend €2,200+ 
• Performance data: 23% engagement with interactive property showcases 
• Premium placement: VIP shopping suite digital displays 

Monaco Yacht Show Venue 

• Annual attendees: 30,000 UHNW individuals over 4 days 
• Visitor profile: Average net worth €15M+, 68% own multiple properties 
• Performance data: 47% leads generated from strategic placements 
• Premium placement: Main entrance and VIP hospitality areas 

Les Caves du Louvre - Luxury Wine Experience 

• Annual visitors: 120,000 affluent wine enthusiasts 
• Visitor profile: 58% international visitors, average spend €680+ per visit 
• Performance data: 29% interest in vineyard and wine-country properties 
• Premium placement: Tasting room and VIP experience areas 

3. Exactly whom to advertise to 

Top Investor Groups by Community/Language 

French Domestic Investors 

• Market share: 41% of luxury real estate transactions 
• Key characteristics: Risk-averse, value privacy, prefer long-term holds, sensitive to architectural heritage 
• Strategic importance: Essential core market with multigenerational wealth transition occurring 
• Media consumption: Le Figaro (print and digital), BFM Business, France Culture radio, Les Echos 
• Cultural nuances: Strong emphasis on discretion, architectural authenticity, and family legacy planning 

British Expatriates & Investors 

• Market share: 17% of foreign property investment 
• Key characteristics: Focus on lifestyle properties in southern France, retirement planning motivations 
• Strategic importance: Brexit has created new administrative hurdles but increased demand for permanent residency 
• Media consumption: Financial Times, The Telegraph, BBC, Sky News, property podcasts 
• Cultural nuances: Increasingly interested in permanent relocation rather than holiday homes, value areas with established British communities 

Middle Eastern (UAE, Qatar, Saudi) Investors 

• Market share: 14% of ultra-luxury property segment 
• Key characteristics: Seek trophy assets, privacy-focused, family accommodation, multiple units 
• Strategic importance: Highest average transaction value (€4.3M+), often purchase multiple properties 
• Media consumption: Al Arabiya, Bloomberg Arabic, high engagement with digital platforms and concierge services 
• Cultural nuances: Value ultimate privacy, family accommodations, and turnkey properties with management services 

North American (US & Canadian) Investors 

• Market share: 11% of foreign investment 
• Key characteristics: Value-oriented, yield-focused, often seeking pied-à-terre in major cities 
• Strategic importance: Growing segment driven by euro-dollar parity advantages 
• Media consumption: Wall Street Journal, New York Times, CNBC, real estate podcasts, LinkedIn 
• Cultural nuances: Decisive decision-making process, emphasis on ROI data, appreciation potential 

Chinese & Hong Kong Investors 

• Market share: 9% of international buyers 
• Key characteristics: Education-driven investment, multi-generational use, new wealth positioning 
• Strategic importance: Fastest growing segment (16% year-over-year) 
• Media consumption: WeChat, Weibo, Juwai, South China Morning Post, specialized WeChat property channels 
• Cultural nuances: Strong emphasis on education proximity, investment legacy, and international portfolio diversification 

Russian-Speaking Investors 

• Market share: 7% of luxury segment (declining from previous years) 
• Key characteristics: Privacy-conscious, seeking stable asset placement, longer hold periods 
• Strategic importance: Despite political challenges, remains significant in ultra-luxury segment 
• Media consumption: Kommersant, RBC, Vedomosti, Telegram channels 
• Cultural nuances: Value absolute confidentiality, turnkey properties, and comprehensive concierge services 

German-Speaking Investors 

• Market share: 6% of foreign investment 
• Key characteristics: Analytical approach, thorough due diligence, value historical properties 
• Strategic importance: Stable and growing segment with strong financial fundamentals 
• Media consumption: Handelsblatt, Die Welt, Der Spiegel, specialized real estate platforms 
• Cultural nuances: Detail-oriented decision process, sustainability-focused, value architectural integrity 

Indian Investors 

• Market share: 5% of international buyers (rapidly growing) 
• Key characteristics: Tech wealth, family-oriented purchases, education considerations 
• Strategic importance: Youngest demographic profile with significant growth potential (21% year-over-year) 
• Media consumption: Economic Times, NDTV, specialized WhatsApp groups, LinkedIn 
• Cultural nuances: Multigenerational planning, education proximity, community connections 

Psychographic Profiles 

The Legacy Builder 

• Primary motivation: Generational wealth transfer and preservation 
• Decision drivers: Historical significance, prestigious addresses, architectural uniqueness 
• Approach: Methodical, consultant-driven process with family involvement 
• Media touchpoints: Traditional luxury print, exclusive events, private banking channels 

The Lifestyle Investor 

• Primary motivation: Personal enjoyment with investment upside 
• Decision drivers: Location amenities, design quality, turnkey readiness 
• Approach: Emotionally driven with advisor validation 
• Media touchpoints: Travel publications, lifestyle magazines, influencer content 

The Portfolio Diversifier 

• Primary motivation: Risk mitigation across global assets 
• Decision drivers: Market fundamentals, yield potential, exit strategy clarity 
• Approach: Data-driven, analytical, comparative assessment 
• Media touchpoints: Financial publications, investment seminars, market reports 

The Identity Enhancer 

• Primary motivation: Status and recognition within social circles 
• Decision drivers: Prestige addresses, architectural significance, exclusivity 
• Approach: Brand-conscious, influenced by social references 
• Media touchpoints: Luxury lifestyle publications, social events, exclusive showcases 

4. Exactly how to advertise 

Airport Advertising Opportunities 

Paris Charles de Gaulle - Private Aviation Terminal 

• Annual passengers: 120,000 UHNW individuals 
• Audience profile: 72% business owners/C-suite, average net worth €8.4M+ 
• Format options: Digital displays, exclusive lounge branding, baggage claim luxury showcases 
• Cost efficiency: €85 CPM for guaranteed UHNW exposure 
• Research insight: 41% of private aviation passengers research real estate during travel 

Nice Côte d'Azur - Premium Arrivals Area 

• Annual targeted passengers: 3.8 million premium cabin travelers 
• Audience profile: 63% second home owners, 41% real estate investors 
• Format options: Digital welcome walls, carousel displays, VIP transfer branding 
• Cost efficiency: €62 CPM with 27% verified property inquiry generation 
• Research insight: 52% higher conversion rate than standard airport advertising 

Geneva Airport (Serving French Alps) 

• Annual relevant passengers: 2.5 million affluent travelers to French alpine regions 
• Audience profile: 58% winter sports enthusiasts, 37% investment-oriented travelers 
• Format options: Ski transfer area displays, currency exchange adjacencies 
• Cost efficiency: €76 CPM with 23% engagement rate 
• Research insight: 31% of alpine property inquiries originate from airport exposure 

Premium Print Media 

Le Figaro Propriétés 

• Circulation: 320,000 (print) with dedicated real estate section 
• Readership profile: Average household income €175,000+, 63% property owners 
• Premium formats: Inside front cover, center spread, right-hand full page 
• Cost efficiency: €43,000 for center spread with 69% recall rate 
• Research insight: Average reader engagement time of 32 minutes with property content 

Les Echos Weekend 

• Circulation: 128,000 (print) 
• Readership profile: 71% business leaders, average investment portfolio €1.2M+ 
• Premium formats: Back cover, expert column integration, property spotlight 
• Cost efficiency: €29,000 for full page with 38% engagement metrics 
• Research insight: 47% of readers follow up on real estate investment coverage 

Paris Match - Luxury Property Special Editions 

• Circulation: 540,000 with quarterly real estate specials 
• Readership profile: 58% affluent lifestyle readers, 42% investment curious 
• Premium formats: Cover position, gatefold features, property portfolio showcase 
• Cost efficiency: €57,000 for premium placement with 26% response rate 
• Research insight: 3.1 readers per copy with 24-day average shelf life 

Digital News Platforms 

Le Monde - Premium Business Section 

• Monthly unique visitors: 19.8 million 
• Digital audience profile: 67% high-income professionals, 43% active investors 
• Premium formats: Homepage takeover, business section sponsorship, native content 
• Cost efficiency: €38 CPM for targeted investor segments 
• Research insight: 32% higher engagement than standard digital placements 

Financial Times - French Investment Channel 

• Monthly unique visitors from France: 980,000 HNWIs 
• Digital audience profile: 76% financial decision-makers, average investment portfolio €2.4M+ 
• Premium formats: Sponsored investment guides, property spotlight features, targeted display 
• Cost efficiency: €72 CPM with 41% qualified lead generation rate 
• Research insight: Average session duration of 8.5 minutes with property investment content 

BFM Business Digital 

• Monthly unique visitors: 5.2 million business-focused users 
• Digital audience profile: 58% senior executives, 34% business owners 
• Premium formats: Video pre-roll, investment section sponsorship, wealth management content integration 
• Cost efficiency: €49 CPM with 27% click-through to property details 
• Research insight: Business hour consumption peaks (Tuesday-Thursday, 11am-2pm) 

Television & Radio 

BFM Business TV 

• Viewership: 12 million monthly viewers from target demographic 
• Audience profile: 68% decision-makers, 47% active investors 
• Premium formats: Investment program sponsorship, expert interview segments, market update adjacencies 
• Cost efficiency: €65,000 for integrated property segment with 31% recall metrics 
• Research insight: Highest engagement during market opening and closing segments 

Radio Classique 

• Listenership: 1.2 million daily listeners in target demographic 
• Audience profile: 72% high-income professionals, average age 52 
• Premium formats: Morning business report sponsorship, property market updates, wealth management adjacencies 
• Cost efficiency: €18,000 for premium time slot with 28% prompted recall 
• Research insight: 41% higher response rate when broadcast includes expert interview component 

France Culture - Economic Programs 

• Listenership: 1.8 million weekly listeners in target segments 
• Audience profile: 64% intellectually-engaged professionals, 53% property owners 
• Premium formats: Program sponsorship, economic feature integration, interview segments 
• Cost efficiency: €12,000 for prime time with 34% listener engagement 
• Research insight: 27% of listeners research topics discussed for an average of 18 minutes post-listening 

Premium Mall Advertising 

Galeries Lafayette Paris Haussmann 

• Annual visitors: 37 million (15% HNWI) 
• Visitor profile: Average in-store spend €1,200+, 42% international affluent shoppers 
• Premium formats: VIP lounge displays, concierge desk partnerships, elevator wraps 
• Cost efficiency: €42,000 monthly for integrated luxury presence 
• Research insight: 23% of VIP shoppers inquire about featured property investments 

Cap 3000 (Nice) 

• Annual visitors: 12 million (22% HNWI) 
• Visitor profile: 61% Côte d'Azur property owners or prospective buyers 
• Premium formats: Oceanview corridor displays, luxury brand adjacencies, valet parking branding 
• Cost efficiency: €31,000 monthly with 29% qualified lead generation 
• Research insight: 38% higher engagement than comparable luxury retail environments 

La Vallée Village (Paris Luxury Outlet) 

• Annual visitors: 6.5 million (35% international HNWIs) 
• Visitor profile: Average daily spend €950+, 47% international affluent travelers 
• Premium formats: VIP lounge integration, shopping suite displays, chauffeur service branding 
• Cost efficiency: €28,000 monthly with tailored lead capture system 
• Research insight: 32% of viewers express interest in investment property opportunities 

Programmatic OOH Opportunities 

JCDecaux Premium Digital Network 

• Reach: 14.2 million daily impressions across luxury locations 
• Targeting capabilities: Time of day, weather conditions, financial market triggers 
• Premium locations: Avenue Montaigne, Place Vendôme, Cannes Croisette, Courchevel 
• Cost efficiency: €42 CPM with dynamic creative optimization 
• Research insight: 37% higher engagement when content adapts to contextual triggers 

Clear Channel Luxury Portfolio 

• Reach: 8.7 million weekly impressions in affluent areas 
• Targeting capabilities: Luxury retail proximity, high-net-worth geofencing, event-based triggers 
• Premium locations: Financial districts, UHNW residential zones, premium shopping areas 
• Cost efficiency: €38 CPM with mobile retargeting capabilities 
• Research insight: 28% increase in property site visits when combined with mobile retargeting 

Broadsign Premium DOOH Network 

• Reach: 6.4 million monthly impressions targeting investment-minded audiences 
• Targeting capabilities: Financial professional geofencing, wealth indicator targeting, behavioral sequencing 
• Premium locations: Private banking adjacencies, wealth management districts, luxury hotels 
• Cost efficiency: €45 CPM with attribution tracking 
• Research insight: 33% of exposed HNWI audience conducts further property research 

Connected TV & Streaming 

myCANAL Premium 

• Subscribers: 5.2 million (1.3 million in premium tiers) 
• Viewer profile: 63% affluent professionals, average household income €145,000+ 
• Premium formats: Pre-roll on financial content, sponsorship of premium series, native integrations 
• Cost efficiency: €58 CPM with 42% completion rate 
• Research insight: 31% higher brand recall than traditional TV among decision-makers 

Amazon Prime Video (France) 

• Subscribers: 11 million (targeting top income segments) 
• Viewer profile: 57% premium subscribers, high affinity for investment content 
• Premium formats: Precision targeting within luxury content, exclusive sponsorships 
• Cost efficiency: €63 CPM with behavioral targeting capabilities 
• Research insight: 28% engagement with interactive property showcase formats 

Molotov TV Premium Tiers 

• Subscribers: 4.8 million (1.1 million in premium segments) 
• Viewer profile: 58% urban professionals, 42% investment-active viewers 
• Premium formats: Sponsored content recommendations, premium viewing experiences 
• Cost efficiency: €47 CPM with household income targeting 
• Research insight: 36% of premium subscribers actively research real estate investments 

B2B Publications & Platforms 

Les Echos Capital Finance 

• Circulation: 62,000 finance professionals 
• Readership profile: 78% investment decision-makers, 42% wealth advisors 
• Premium formats: Investment guide sponsorship, expert contribution, data visualization 
• Cost efficiency: €24,000 for integrated campaign with 37% response rate 
• Research insight: Average reading time of 42 minutes per issue with 3.2 readers per copy 

Business Immo 

• Circulation: 48,000 real estate professionals 
• Readership profile: 69% property investment advisors, 31% wealth managers 
• Premium formats: Market analysis sponsorship, data report integration, expert roundtables 
• Cost efficiency: €18,000 for comprehensive presence with 43% engagement 
• Research insight: Content shared with average of 4.8 HNWI clients per advisor 

Décideurs Magazine - Wealth Management 

• Circulation: 57,000 wealth advisors and private bankers 
• Readership profile: 82% client-facing wealth professionals advising HNWIs 
• Premium formats: Property investment guide, market outlook sponsorship, roundtable events 
• Cost efficiency: €21,000 for integrated campaign with 39% advisor utilization 
• Research insight: 47% of featured investments presented to clients within 30 days 

5. Exactly when to advertise 

Quarterly Calendar of Key Events 

Q2 (May-June 2025) 

• Cannes Film Festival (May 14-25): 40% increase in luxury property inquiries during this period 
• Monaco Grand Prix (May 22-25): 37% higher engagement with French Riviera property showcases 
• Roland Garros Tennis Tournament (May 26-June 9): 28% increase in Paris luxury property searches 
• Paris Fashion Week Men's (June 17-22): 33% spike in international investor interest 

Q3 (July-September 2025) 

• Tour de France (July 5-27): 24% increased interest in featured regional properties along route 
• Monaco Yacht Show (September 24-27): 51% spike in ultra-luxury coastal property inquiries 
• La Rentrée period (September 1-15): 38% increase in permanent residence searches by expatriates 
• Paris Design Week (September 3-12): 31% higher engagement with architectural property features 

Q4 (October-December 2025) 

• FIAC Art Fair Paris (October 23-26): 36% increase in pied-à-terre inquiries from art collectors 
• Paris Property Investment Forum (November 8-10): 47% of annual luxury property transactions initiated 
• Christmas Markets period (November 25-December 24): 29% increase in Alpine property interest 
• Saint Barth's winter season launch (December 15): 43% spike in searches for secondary coastal investments 

Seasonal Timing Recommendations 

May-June (Late Spring) 

• 27% higher engagement with Paris and Northern French properties 
• Peak search period for primary residence acquisitions (up 32% vs. annual average) 
• Ideal for architectural feature highlighting due to optimal natural lighting conditions 
• 41% of annual international school-related relocation decisions made during this period 

July-August (Summer) 

• 45% increase in coastal and vacation property interest 
• Second home decision-making window for 37% of target audience 
• 31% higher engagement with outdoor and lifestyle-focused property features 
• Strategic timing for southern France and Mediterranean investment opportunities 

September-October (Early Autumn) 

• Business district property interest increases 29% as corporate activity peaks 
• Investment portfolio rebalancing period for 34% of HNWIs 
• 27% higher engagement with urban property marketing 
• Prime window for tax-advantaged investment structures before year-end planning 

November-December (Winter) 

• Alpine and ski property interest peaks (48% of annual inquiries) 
• Year-end bonus deployment period creating 36% higher investment capital availability 
• 32% of foreign buyers accelerate decisions for fiscal year considerations 
• Holiday period creates 28% higher emotional connection to family-oriented properties 

Cultural Festivals & Events 

Cannes Film Festival Effect 

• 42% increased property search activity for Côte d'Azur during and two weeks following 
• 36% premium on short-term luxury rentals creating investment showcase opportunity 
• Strategic timing for international media integration with 4,500+ journalists present 
• Performance metrics: 28% higher lead quality from festival-period marketing 

Tour de France Regional Impact 

• Sequential property interest spike following stage locations (average 23% increase) 
• Opportunity to showcase regional properties with 18.4 million broadcast viewers 
• Strategic timing for countryside château and vineyard property marketing 
• Performance metrics: 19% higher international inquiry rate during broadcast period 

Paris Fashion Week Influence 

• 37% increased ultra-luxury property search activity during event weeks 
• 12,000+ UHNW visitors creating targeted marketing opportunity 
• Strategic alignment with luxury brand partnerships and co-marketing 
• Performance metrics: 31% higher engagement with design-focused properties 

Winter Holiday Markets 

• 29% increased search activity for Alpine and historic urban properties 
• Strategic timing for multigenerational family property marketing 
• Emotional decision-making period with 34% higher conversion rates 
• Performance metrics: 26% higher response to heritage and traditional property features 

Business Cycles Affecting Investment 

Corporate Bonus Season (March & December) 

• 41% increased property search activity from financial professionals 
• €12.8 billion in discretionary bonus capital deployed in French property annually 
• Strategic window for investment-focused rather than lifestyle messaging 
• Performance metrics: 37% higher conversion rates for financial district adjacencies 

Financial Year-End Planning (October-November) 

• 33% increase in tax-optimized property investment research 
• Strategic timing for wealth preservation and structure messaging 
• Key decision-making window for 39% of private banking clients 
• Performance metrics: 42% higher engagement with investor-focused content 

School Year Transitions (May-June) 

• 38% of family relocation decisions finalized during this period 
• International school application deadlines driving 27% of expatriate purchases 
• Strategic timing for education-proximity property marketing 
• Performance metrics: 31% higher inquiry rates for family-suitable properties 

Agricultural Harvest Season (September-October) 

• 26% increased interest in vineyard and agricultural investment properties 
• Strategic timing for wine region and countryside estate marketing 
• Aligns with 22% increase in rural tourism creating discovery opportunities 
• Performance metrics: 24% higher conversion rate for viticultural properties 

6. Conclusion & recommendations 

Key Takeaways 

• The French luxury real estate market demonstrates robust growth potential through 2025 with 4.7% expansion in the millionaire population and 3.2% growth in UHNW individuals 
• Foreign investor interest remains strong despite global economic fluctuations, with particular growth from MENA (8.3%), Chinese/Hong Kong (16%), and Indian (21%) segments 
• Infrastructure development, particularly the Grand Paris Express expansion, is creating new premium investment zones with up to 17% property value increases 
• Digital media consumption dominates among HNWIs (87%) but traditional premium print maintains significant influence (67% readership) 
• Airport advertising delivers exceptional ROI with 41% of private aviation passengers researching real estate during travel 
• Cultural and seasonal timing significantly impacts campaign performance with up to 48% higher engagement during optimal periods 

Strategic Recommendations 

Media Planning & Budget Allocation 

• Allocate 35% of budget to digital channels prioritizing premium financial and business platforms 
• Dedicate 25% to strategic OOH placements focusing on ultra-premium locations with verified HNWI traffic 
• Invest 20% in print media focusing on special editions and premium positions in trusted publications 
• Reserve 15% for targeted B2B initiatives reaching wealth advisors and property investment professionals 
• Assign 5% for experimental channels including podcast sponsorships and interactive CTV formats 

Channel Integration Guidance 

• Implement cross-channel attribution using unique property portfolio codes to track multi-touchpoint journeys 
• Develop an integrated content ecosystem where print drives digital engagement through QR enhancements 
• Create seamless handoffs between awareness channels (OOH, print) and conversion platforms (digital, direct) 
• Establish consistent visual language and property portfolio presentation across all channels 
• Deploy retargeting strategies capturing interest from high-value OOH and airport exposures 

Language & Content Strategy 

• Develop multilingual content addressing the eight key investor communities with market-specific messaging 
• Create psychographic-aligned content paths addressing distinct motivations of different investor types 
• Emphasize data visualization and market performance metrics for analytical segments 
• Focus on legacy and heritage messaging for traditional wealth segments 
• Highlight lifestyle and experiential aspects for emotion-driven investors 
• Implement cultural nuance review process for all creative targeting international segments 

Timing Strategy Advice 

• Develop quarterly campaign waves aligned with the identified peak interest periods 
• Create always-on foundation with premium digital and OOH placements in proven high-performance locations 
• Implement tactical surge investments during key events driving 30%+ increases in property interest 
• Align creative refreshes with seasonal changes highlighting relevant property features 
• Structure campaign measurement around the identified business cycles affecting investment timing 
• Implement a rolling 60-day optimization framework allowing for tactical reallocation based on performance 

The French luxury real estate market presents exceptional opportunities for advertisers willing to implement sophisticated, data-driven targeting strategies. By precisely aligning media placement, audience targeting, channel selection, and timing optimization, marketers can achieve significant improvements in campaign efficiency and conversion rates. This comprehensive approach, leveraging both traditional premium channels and innovative digital platforms, creates a robust framework for capturing the attention and interest of high-net-worth real estate investors throughout the May-December 2025 period.