As we approach New Year’s Eve, the world’s eyes turn to New York City. This season offers an extraordinary chance for brands to make a high-impact statement before a global audience. We are excited to introduce premier advertising opportunities at NYC’s most iconic locations—designed to engage affluent travelers, luxury shoppers, and influential professionals in a festive, high-energy atmosphere.
The Monsta:
Sitting at the iconic location of 1540 Broadway. This massive (high-definition) opportunity changes the digital landscape of The Square. With a dominating presence and situated a few feet above the most congested pedestrian plaza in The Square known as the “Bow-Tie”, The Monsta demands the attentions of millions of visitors on a daily basis and provides an unprecedented branding opportunity in the Media Capitol of The World.
“The Great Wall” of Times Square :
Sitting at the iconic location of 1540 Broadway and stretching a full city-block from 46th all the way to 45th Street, thismassive (high-definition) opportunity changes the digital landscape of The Square. With a dominating presence and situated a few feet above the most congested pedestrian plaza in The Square known as the “Bow-Tie”, The Great Wall demands the attentions of millions of visitors on a daily basis and provides an unprecedented branding opportunity in the Media Capitol of The World.
Digital Crown (NYCD-220): Positioned between 45th and 46th Street, this screen sits above the bustling pedestrian plaza where foot traffic is highest. This placement ensures your brand stays in the center of it all, with maximum visibility both on-site and in broadcast views.
Digital Stack (NYCD-250): Located above Duffy Square and beside the iconic red steps, the Digital Stack provides incredible visibility. This spot, where visitors gather to take in the views, gives your brand a powerful presence that naturally integrates with New Year’s Eve celebrations.
This holiday season, let your brand shine in prime locations across New York City. Each of these high-impact spots reaches an audience drawn to NYC for the best in culture, entertainment, and lifestyle.
New Year’s Eve in NYC: A Prime Moment for Brand Exposure
There’s no better time to advertise in New York City than during the holiday season and New Year’s Eve. From Times Square’s billion-strong viewership worldwide to Madison Square Garden’s elite events, these prime locations let your brand capture the attention of an engaged, high-value audience in festive, iconic settings.
These screens serve as the backdrop for all major performances and stages, meaning your brand will be featured in key televised moments throughout the night. The residual media exposure from these prime placements is unmatched, with immense reach and ongoing media impact.
Also find our exclusive offers on few other iconic sites at Times Square
The Broadway Star
Seize This Opportunity with Masscom Global
Join us in creating an unforgettable brand presence this New Year’s Eve. Let’s secure your place at NYC’s most prestigious locations and make your brand the centerpiece of the world’s biggest celebration. Start the new year by amplifying your brand’s visibility and connecting with a global audience that values quality, culture, and innovation.