Paris Fashion Dreams: The Ultimate OOH Takeover for Men's Fashion Week

Date: January 21-26, 2025
Venue: Palais de Tokyo, Paris
Exclusive Media Offer: Real Jewel Package starting at just USD 5 per day/ site (Total 155 sites for a period of Event days - January 21-26, 2025)

As the world's fashion elite gathers in Paris for the Fall/Winter 2025-2026 Men's Fashion Week, this season promises a captivating blend of legacy and innovation. The event will showcase iconic names like Louis Vuitton (Pharrell Williams), Dior Men (Kim Jones), and Rick Owens, alongside bold newcomers including Willy Chavarria and SS Daley. With over 70 runway shows and showroom presentations, the Palais de Tokyo will be the epicenter of fashion influence and global attention.

Own the spotlight with the Real Jewel Package

A rare, high-impact media package is available to elevate brand visibility during this landmark event. This exclusive offer combines:

1. Charles de Gaulle Airport (CDG) Premium Advertising

• Capture the attention of affluent global audience as they arrive in Paris.
• Luxury digital screens and prime media placements at key points in the airport.
• Ideal for reaching elite buyers, fashion executives, and affluent media influencers.

2. Programmatic Digital Out-of-Home (pDOOH) Near Palais de Tokyo

• 155 strategically positioned digital screens surrounding the venue.
• Dynamic Audience Targeting: Real-time data identifies peak traffic flows for precise targeting.
• Live Data Integration: Content adapts based on event schedules and audience behaviors.
• Flexible Creative: Ads can be modified in real-time to stay relevant during the event​.
  

Why advertise during Paris Fashion Week?

Paris Fashion Week Men's isn't just a fashion event—it's a cultural and luxury landmark. The audience includes:

• Fashion leaders and celebrity designers, such as Pharrell Williams and Kim Jones.
• Global media, luxury buyers, and elite decision-makers.
• Affluent travelers with purchasing power and global influence.

Maximise Impact with Strategic Placement

This dual-location campaign places your message in front of key audiences:
✅ CDG Airport for affluent international arrivals.
✅ Palais de Tokyo DOOH for direct access to the event's core attendees.
✅ Data-Driven Creative Flexibility for real-time adjustments.

Exclusive Limited-Time Inventory to Shine

This turnkey media package is designed for your brand—delivering prestige and high-impact visibility during one of the world's most influential cultural events.