Plan Your 2025 Around these Unmissable Events in the Americas to Reach the Elite

The year 2025 is set to be a landmark year, offering a wide range of events that captivate the interests of an elite audience. The Americas host some of the world’s most iconic and influential events, drawing affluent audiences from around the globe who are passionate about premium experiences, innovation, culture, and luxury.  

For brands, advertising at these top events is a powerful way to connect with high-income consumers who are actively seeking exclusive offerings and memorable engagements. From internationally renowned music festivals to premier industry expos, each event presents unique advertising opportunities at key touchpoints, airports, upscale neighborhoods, and event venues, where brands can make a lasting impact. Brands looking to connect with high-net-worth individuals should align their marketing strategies with these prominent events, taking advantage of the exceptional advertising opportunities, they offer.  

Here’s a look at some of the most strategic events in the Americas for reaching a sophisticated, affluent audience. 

1. FIFA Club World Cup 2025, New Jersey 

From June 15 to July 13, 2025, the United States will host its first-ever expanded FIFA Club World Cup, presenting an exceptional platform for brands to connect with a diverse international audience, particularly affluent sports enthusiasts and high-net-worth travellers. The event represents an unparalleled opportunity to engage with discerning global audiences through its gathering of 32 premier teams from across six continental confederations. This prestigious tournament attracts sophisticated international spectators who prioritize premium experiences, luxury offerings, and participation in landmark sporting events. For premium brands, this platform provides an exceptional opportunity to establish a distinguished presence among consumers who appreciate refinement, exclusivity, and transformative experiences. 

Strategic advertising opportunities span key U.S. gateway airports welcoming international visitors, including New York's JFK, Los Angeles' LAX, Miami International, Chicago's O'Hare, Dallas/Fort Worth International, and Atlanta's Hartsfield-Jackson. Premium airport lounges and first-class terminal areas offer prime advertising space to reach affluent travellers who value luxury and exclusivity. Signature advertising locations include New York's Times Square, Los Angeles' Sunset Boulevard, Chicago's Magnificent Mile, and Miami's Brickell district, allowing brands to engage international audiences amidst America's most recognizable urban landmarks through various Digital and Programmatic Digital Out of Home sites. Given this tournament's global prominence, early securing of advertising placements ensures optimal positioning at this distinguished sporting showcase. 

2. Global Leadership Summit 2025, Chicago 

The Global Leadership Summit 2025, set for August 7-8, 2025, is one of the world’s largest leadership events, having influenced audiences for over 30 years across more than 120 countries. This premier gathering draws leaders, executives, and influencers, offering two days of transformative insights, networking, and thought leadership.  

Upon arrival at Chicago O'Hare International Airport (ORD and Chicago Midway International Airport (MDW), this influential audience encounters strategic advertising placements in arrival and departure areas, along with VIP lounges, offering immediate brand visibility. Additionally, targeted digital OOH and programmatic DOOH campaigns placed along major routes to Willow Creek Community Church in South Barrington, Illinois, where the Summit takes place, as well as in Chicago’s upscale business districts, further amplify a brand’s presence. Premium advertising placements along Michigan Avenue and in prominent hotels near the event provide memorable touchpoints for attendees as they explore the city. Early access to premium advertising spots allows brands to secure a prime position, engaging professionals who are poised to invest in high-quality, innovative solutions. 

3. CES 2025 (Consumer Electronics Show), Las Vegas 

CES 2025, the Consumer Electronics Show, set for January 7 to January 10, 2025, in Las Vegas, Nevada, is the world’s foremost event for consumer technology, attracting global innovators, industry leaders, and affluent tech enthusiasts eager to experience the latest advancements. For brands, CES offers an unparalleled opportunity to connect with a high-income audience deeply engaged in premium products, groundbreaking innovation, and future-focused solutions.  

This influential crowd begins their journey at Harry Reid International Airport (LAS), where premium and VIP lounges, and prime lounges for private jet travellers capture immediate attention. Further brand visibility is achieved through targeted digital OOH and programmatic DOOH campaigns along the bustling Las Vegas Strip, ensuring brands are top-of-mind as attendees move between luxury hotels, conference venues, and exclusive networking spots. Prime advertising placements in high-traffic areas such as the Fashion Show Mall, Resorts World, and major tech venues provide brands with strategic touchpoints to engage this affluent, global audience. Early booking of these premium advertising spots ensures a powerful presence during one of the tech world’s most influential gatherings.

4. Carnaval do Rio de Janeiro 2025, Brazil 

The iconic Carnaval do Rio de Janeiro, scheduled for February 28 to March 8, 2025, represents a monumental opportunity for brands to engage with a prestigious global audience. This world-renowned cultural spectacle attracts an impressive 2 million visitors who come to experience the mesmerizing parades, pulsating rhythms, and unmatched carnival atmosphere. The event presents an exceptional platform for brands to connect with high-net-worth international travellers in search of premium, memorable experiences. 

Brands targeting this audience can begin engaging them upon arrival at Rio de Janeiro–Galeão International Airport (GIG) and Santos Dumont Airport (SDU), through advertising in baggage claim areas and VIP lounges that provide premium visibility. Additionally, strategically placed digital out-of-home (DOOH) and programmatic DOOH campaigns along major tourist pathways—such as the upscale neighborhoods of Ipanema and Copacabana, as well as Rio’s famed Sambadrome parade route—ensure brands remain top-of-mind as visitors immerse themselves in the festivities. By securing prime advertising spots early, brands can make a lasting impression on this sophisticated, global audience during one of the most watched and celebrated events in the world. 

5. North American International Auto Show (Detroit Auto Show) 2025, Detroit, Michigan 

The Detroit Auto Show, scheduled from January 10-20, is a highly anticipated event in the automotive industry. It attracts global leaders and wealthy consumers, making it an important platform for showcasing new vehicles and innovations. This premier event, showcasing the latest innovations, luxury vehicles, and cutting-edge technology to a global audience of car enthusiasts, industry leaders, and affluent buyers.  

Brands can engage this influential crowd starting at Detroit Metropolitan Wayne County Airport (DTW), where strategic out-of-home (OOH) placements in baggage claim areas, digital billboards, and premium lounges provide high-impact visibility. Additionally, targeted digital OOH and programmatic DOOH campaigns along major routes to the TCF Center, where the show is held, as well as around Detroit’s upscale districts like Downtown and Midtown, ensure brand visibility in areas frequented by international visitors.  

Brands should secure these premium advertising spots early; they can make a lasting impression on an audience primed for innovation and luxury in one of the automotive world’s most significant arenas.  

6. Oruro Carnival 2025, Bolivia 

The Oruro Carnival, expected to take place from February 24 to March 5, 2025, is one of South America’s most vibrant and culturally rich festivals, attracting visitors from around the world with its colorful parades, traditional dance performances, and deeply rooted folklore. For brands, the Oruro Carnival provides a unique platform to reach affluent international travellers who are drawn to exclusive cultural experiences and premium offerings.  

Brands can connect with this high-value audience upon arrival at El Alto International Airport (LPB) in La Paz, the primary gateway for international visitors. Key advertising spots in baggage claim and luxury lounges throughout the airport ensure that brands capture attention as soon as travellers arrive. Additionally, targeted digital out-of-home (DOOH) and programmatic DOOH campaigns along major routes to Oruro, as well as in popular tourist areas such as La Paz’s upscale Zona Sur, provide further visibility. With the festival’s global appeal and the sophisticated crowd it attracts, securing strategic advertising spots early allows brands to leave a lasting impression on this affluent audience as they experience one of the most celebrated cultural events in Bolivia. 

7. AHR Expo 2025, Orlando 

The AHR Expo 2025, taking place February 10-12 at Orlando's Orange County Convention Center, represents the HVACR industry's premier event, attracting an impressive gathering of over 1,800 exhibitors and 50,000 industry experts from around the globe. This prestigious trade show presents brands with an exceptional platform to engage with high-net-worth decision-makers, including engineers, contractors, facility managers, and C-suite executives. 

Brands can maximize their visibility by establishing a strong presence starting at Orlando International Airport (MCO), leveraging strategic advertising placements throughout baggage claim areas, and exclusive VIP lounges. The marketing opportunity extends along key transportation routes to the convention center, with targeted digital OOH and programmatic DOOH campaigns prominently featured throughout Orlando's bustling business districts and popular areas like International Drive. To ensure maximum impact and reach this influential audience, brands should prioritize securing premium advertising locations well in advance.  

8. Electric Daisy Carnival (EDC) 2025, Las Vegas 

The Electric Daisy Carnival (EDC), scheduled for May 16-18, 2025, stands as a premier electronic dance music festival that will once again transform Las Vegas into an electronic music paradise. This globally renowned event attracts an affluent, international crowd that values premium experiences, luxury offerings, and the festival's dynamic cultural atmosphere. Featuring state-of-the-art visual productions and performances by world-class DJs, EDC creates an ideal platform for brands seeking to connect with a sophisticated, experience-seeking audience.  

The event presents exceptional marketing opportunities for brands to engage with high-net-worth festival attendees in search of memorable experiences. Brand exposure begins at Harry Reid International Airport (LAS), where luxury brand lounges offer premium visibility to arriving guests. The advertising journey continues through strategic digital out-of-home (DOOH) and programmatic DOOH placements along the Las Vegas Strip, reaching attendees as they traverse between upscale hotels, exclusive nightlife venues, and the festival grounds. Prime advertising locations include high-traffic areas such as the Fashion Show Mall, Fremont Street, and Resorts World, each offering an optimal platform to captivate this discerning audience. 

 9. World Travel Market (WTM) Latin America 2025 

World Travel Market (WTM) Latin America, scheduled for April 14-16, 2025, in São Paulo, Brazil, represents a cornerstone event in the travel and tourism sector, attracting a diverse array of industry professionals, key decision-makers, and discerning travellers worldwide. The event presents an exceptional opportunity for brands to connect with a sophisticated audience that values premium travel experiences, exclusive destinations, and superior service offerings. 

Visitors arriving through São Paulo's primary aviation hubs - São Paulo/Guarulhos International Airport (GRU) and Congonhas Airport (CGH) - can be reached through strategic advertising placements in exclusive lounges and premium areas, creating immediate brand awareness. The marketing potential extends beyond the airports, with targeted digital OOH and programmatic DOOH campaigns strategically positioned along key routes to the Expo Center Norte venue. These campaigns also extend into São Paulo's most prestigious districts, including the sophisticated Jardins neighborhood and the iconic Avenida Paulista, maximizing brand visibility among the event's affluent attendees. Securing premium advertising spaces ahead of time enables brands to lead the conversation, capturing the focus of professionals eager for quality and cutting-edge innovation. 

10. Lollapalooza Argentina 2025 

Lollapalooza Argentina 2025, expected to take place in March 2025 in Buenos Aires, is one of South America’s largest and most popular music festivals, drawing an impressive average of 330,000 attendees annually. Known for its diverse lineup of over 100 artists across multiple genres, the festival attracts affluent music enthusiasts from across the region and around the world, offering brands a unique opportunity to connect with a vibrant, experience-driven audience.  

International travellers arriving at Ezeiza International Airport (EZE) and Jorge Newbery Airport (AEP) encounter prime advertising options at premium and VIP lounges, creating high-impact brand visibility from the moment they land. Further strategic digital OOH and programmatic DOOH placements along main routes to the festival grounds in the Hipódromo de San Isidro, as well as in upscale Buenos Aires neighborhoods like Palermo and Recoleta, provide brands with continued exposure. Early reservation of advertising placements enables brands to effectively reach this affluent, dynamic audience seeking extraordinary festival experiences.