Suvarnabhumi Airport, Bangkok, is one of the busiest and most prominent airports in Southeast Asia. Serving millions of passengers annually, it is a key gateway for international travellers. With its expansive infrastructure and strategic location, Suvarnabhumi offers brands an exceptional platform to connect with a diverse and affluent global audience.
Departures
1. Check-in FID Network:
Positioned in both international and domestic departure areas, the Check-in FID Network utilizes Beam Lightbox technology to deliver stylish advertisements. It ensures complete visibility to 100% of departing passengers who seek flight information, creating an unmatched opportunity to engage this audience while they are attentive and in search of updates.
2. Check-in Domination Lightbox Network:
Strategically placed among the check-in counters, this network of lightboxes ensures high visibility for all departing passengers. With long dwell times during check-in, these lightboxes provide a sustained engagement opportunity for brands.
3. Check-in Iconic Digital:
Located in a prime area of the departure check-in hall, the Check-in Iconic Digital display offers significant digital impact to capture the attention of all departing passengers. This large-format media helps brands establish strong visual dominance and leaves a lasting impression on high-income travellers.
4. Security Check Lightbox (Before Security Check):
Uniquely positioned in the security check area, this lightbox ensures it captivates international departing passengers with a striking and impactful display. The prominent location guarantees visibility during moments of anticipation, making it ideal for spotlighting luxury brands.
5. Security Check Lightbox (After Security Check):
Strategically situated just after the security screening, this side-wall lightbox capitalizes on passengers’ heightened alertness before they enter the Duty-Free Zone. The high-impact visibility and premium format make it an excellent choice for brands targeting affluent travellers.
6. Departure Gate 6-Sheet Network:
Located in the departure area near the boarding gates, this network of nine state-of-the-art backlit scrolling units ensures 100% coverage of international passengers. Its position guarantees high visibility during the waiting period, making it an effective touchpoint for brand messaging.
7. Check-in Digital Network (Future Project):
Strategically placed at the start and end of each check-in row, this network guarantees exposure during unavoidable passenger dwell times. The repetitive digital displays maximize brand retention while creating an immersive branded environment in the departure area. A future-forward option for engaging with tech-savvy travellers.
Arrivals
1. Arrival Concourse Lightbox – Head-On:
This large-format lightbox dominates arrival corridors, targeting 100% of domestic and international arriving passengers. Its bright illumination and strategic placement ensure passengers engage with the message over long periods as they navigate their journey.
2. Arrival Concourse Dual Digital:
Strategically placed in international arrival corridors, this dual LED media offers vibrant and dynamic displays. The large format captures 100% of arriving passengers with impactful visuals and repetition, ensuring brand retention and visibility from afar.
3. Arrival Concourse Digital Network:
Positioned in the central arrival concourse before the immigration control center, this network of ten LCD screens provides high-impact visibility. Its repetitive format engages passengers during their extended walking times, ensuring sustained exposure to the brand.
4. Arrival Fast Track Lightbox:
Above the passport control area, this impactful lightbox creates an engaging brand experience for arriving passengers. The positive messaging and welcoming visuals make this an excellent opportunity to leave a strong impression on a high-value audience.
5. Baggage Claim FID Network:
This network targets 100% of international arriving passengers in the baggage claim area. Its integration with baggage information boards ensures utility and high visibility, making it a perfect location for brands to connect with their audience during a critical waiting period.
6. Baggage Claim 6-Sheet Network:
Covering both international and domestic baggage reclaim areas, this network of scrolling backlit units offers high visibility during the luggage waiting period. The prolonged exposure time ensures optimal engagement with arriving passengers.
7. Baggage Claim Panoramic Lightbox:
Positioned above the customs checkpoint in both domestic and international arrival areas, this panoramic lightbox commands attention. Its strategic placement and extended exposure times create an unparalleled branding opportunity for targeting 100% of arriving passengers.
Suvarnabhumi Airport is not just a gateway for travelers; it’s a hub for premium brand engagement. From iconic displays in the check-in hall to panoramic lightboxes in the baggage claim area, every site is designed to capture the attention of a diverse, affluent audience. Whether you’re targeting departing passengers embarking on their journeys or arriving travellers settling in, Suvarnabhumi Airport offers unparalleled visibility to connect your brand with millions of global travellers.
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