Target Affluent Scandinavians with Elite Media in Sweden
Sweden hosts over 5,300 UHNWIs and leads the Nordics in billionaire density. With 84% financial literacy and 93% digital banking adoption, campaigns should focus on premium media, ESG messaging, and regionally tailored outreach from May–Dec 2025.
Sweden's high-net-worth real estate market shows robust 2025 growth, driven by digital-first investors and strong international interest. Premium media strategies should align with seasonal timing, local values, and psychographic investor segments.
Swedish outbound travel is booming in 2025, with high-value international tourists favoring premium experiences. Digital media, OOH, and luxury print platforms offer prime opportunities for targeted, high-return marketing to affluent Swedish travelers.
