Times Square is an electrifying stage where brands etch themselves into the consciousness of millions. At the heart of this iconic hub lies the Empire Display , a groundbreaking digital display experience that redefines out-of-home advertising. Towering at 1540 Broadway, between 45th and 46th Streets, these synchronized high-definition screens dominate the Crossroads of the World, delivering unparalleled visibility to an audience that’s affluent, influential, and global. From high-net-worth individuals in finance, entertainment, and tech, The Empire display commands attention like no other. Positioned directly across from theTKTS “Red Steps” and Father Duffy Plaza, where crowds linger for extended dwell times, it offers an unbeatable opportunity for premium brands to captivate, engage, and leave an indelible mark.
The Empire Display is a technological masterpiece designed for maximum brand impact. Strategically positioned in a high-dwell-time zone, it guarantees extended viewer engagement, making advertisements more memorable. With 20 hours of daily screen time, brands enjoy consistent prime-time visibility at the heart of Times Square. Its seamless ultra-HD display ensures every detail is captured in stunning clarity, delivering a visually immersive experience. Perfect for luxury brands in finance, tech, fashion, travel, and real estate, Empire Display aligns with elite consumer expectations. With over 50 million annual visitors, it offers unmatched audience reach, ensuring brands don’t just get seen—they dominate one of the world’s most prestigious advertising landscapes.
Technical Specifications
- Screen Size: 72’ W x 41’ H (2752px W x 1600px H)
- Location: 1540 Broadway, Times Square (Between 45th & 46th Streets)
- Guaranteed Daily Visibility: 20 hours per day
- Ad Loop Details: 10 spots per loop, each lasting 15 seconds (150-second loop)
Who are Going to Watch Your Ad?
The Empire Display ensures your message is seen by:
- Business Leaders & Investors – Top executives and decision-makers pass through daily
- High-Net-Worth International Travelers – Luxury consumers from Europe, Asia, and the Middle East frequent this iconic destination.
- Entertainment & Media Influencers – Broadway, Hollywood, and digital media executives constantly engage with Times Square.
- Luxury Lifestyle Enthusiasts – High-end fashion, real estate, and automotive brands thrive in this prestige-driven market.
Advertising in Times Square is more than just exposure—it’s a statement of prestige, power, and influence. The Empire Display is the ultimate digital showcase, delivering unmatched visibility, cutting-edge ultra-HD quality, and guaranteed daily screen time in one of the most-watched locations. This display ensures that your brand doesn’t just appear—it commands attention.