In China’s rapidly evolving media landscape, Connected TV (CTV) and Over-the-Top (OTT) advertising have emerged as the most powerful tools for brands targeting high-value business and finance audiences. The Hisense JUHAOKAN platform, along with strategic players like iClick and Caixin Media, is reshaping the way decision-makers, investors, and high-net-worth individuals engage with brand messaging.  

For financial institutions, investment firms, and B2B service providers, CTV is no longer an option—it’s an imperative. As mobile advertising becomes increasingly cluttered and traditional TV loses its dominance, CTV offers a premium, high-impact, and measurable advertising channel for brands aiming to build authority and trust among China’s elite business professionals. 

Connected TV Advertising: Redefining Global Engagement
Connected TV is revolutionizing advertising by combining digital precision with TV’s broad reach. With advanced targeting, high video completion rates, and detailed measurement, CTV offers brands the tools to connect with global audiences effectively. Discover why CTV is the future of advertising.
Masscom GlobalPrathish Cherian

 

 CTV: The Smart Media Shift for Business & Finance Marketing 

China’s OTT and IPTV platforms reach over 900 million users, surpassing the audience of traditional cable TV. With smart TVs and AI-driven ecosystems becoming the dominant entry point for commercial content, brands in the finance and business sector have a unique opportunity to reach affluent and influential audiences in a highly controlled and immersive environment.  

Hisense JUHAOKAN: A Strategic Gateway to China’s Business Elite 

Hisense JUHAOKAN stands as a powerhouse in AI-powered Smart TV advertising, offering a brand-safe, highly engaging, and precision-targeted environment for business and finance brands.  

Key CTV Advertising Formats on Hisense JUHAOKAN 

  • Boot-Up Homepage Ads – 100% visibility with instant brand impact when users power on their Smart TVs.  
  • Glasses-Free 3D Digital Ads – A revolutionary storytelling format that immerses high-income viewers in premium finance and investment messaging.  
  • Pre-Roll & In-Feed Video Ads – Non-skippable, highly engaging video ads that target finance professionals when they are most attentive.  
  • AI Voice Interaction Ads – Leverages voice-controlled Smart TVs to create personalized and interactive ad experiences. 

With CTV ads retaining over 77% engagement rates, compared to mobile and PC advertising, the effectiveness of OTT for high-value industries like finance and corporate services is unparalleled.  

 CTV + Omni-Channel Strategy: Maximizing Reach & Engagement 

For brands looking to amplify their impact, integrating CTV with digital and mobile platforms ensures higher engagement and expanded audience reach.  

CTV Ad Performance Insights from iClick 

  • Tencent Video In-Feed Ads: 8.45% CTR  
  • iQiYi, Youku, MangoTV Non-Skippable Ads: 3.99% CTR  
  • Douyin (TikTok China) In-Feed Ads: 11.27% CTR 

iClick Interactive’s case studies reveal that CTV, combined with high-performance digital platforms, consistently delivers superior results for finance and business brands.  

 Reaching China’s Business Leaders Through Caixin Media 

In addition to Hisense JUHAOKAN and iClick, Caixin Media presents an exclusive opportunity for CTV advertisers targeting top-tier business audiences.  

Why Caixin Media Matters for CTV Advertising 

  • Exclusive Business Audience – 20% of Caixin’s readership consists of financial investment institutions and asset management companies.  
  • Trusted by Business Leaders – Caixin’s influence extends to government leaders, corporate executives, and top banking professionals.  
  • CTV + Mobile Synergy – Caixin’s app and OTT ad placements provide brands with direct access to China’s most influential decision-makers. 

 The Business Case for CTV Advertising in China 

As traditional advertising channels become saturated and less effective, CTV presents a cost-effective, high-ROI alternative for brands in the finance and business sectors.  

  • High-Net-Worth Targeting – China’s CTV audience includes CEOs, investors, high-income professionals, and global decision-makers.  
  • Measurable Performance – Unlike traditional TV, CTV offers real-time analytics, ensuring brands can optimize their ad spend with precision.  
  • Multi-Format Flexibility – From AI-powered interactions to non-skippable premium placements, CTV provides the most dynamic and engaging advertising formats available today. 

 If your brand is targeting China’s top financial minds, corporate leaders, and high-income professionals, CTV advertising on Hisense JUHAOKAN, iClick’s platforms, and Caixin Media is a strategic necessity.  

With unparalleled reach, AI-driven targeting, and premium ad formats, CTV is the future of business and finance marketing in China.  

Now is the time to embrace this shift and position your brand at the forefront of China’s high-value business landscape. 

We help you navigate and execute powerful CTV advertising campaigns that connect your brand with China’s elite business audience. Connect with us today to explore tailored opportunities that drive impact and results.