The Top Influencers to Target High-Net-Worth Audiences in India

India is home to a rapidly growing base of High Net-Worth Individuals (HNIs) and affluent audiences who are shaping the luxury and investment markets. Engaging with this audience requires a strategic approach, and influencer marketing has emerged as a highly effective channel. To connect with affluent consumers, brands must collaborate with influencers who resonate with their values and interests. Here are our handpicked recommendations of top influencers in India who specialize in content for HNIs, focusing on lifestyle, real estate, finance, and luxury. 

Real Estate and Investment Influencers 

1.Ravi Kewal Ramani 

Instagram: @rk.ravikewalramani 
Followers: 1.3M 
Category: Real Estate 
Why they stand out: A trusted voice in luxury real estate, Ravi creates high-impact content that connects with affluent property buyers. 

2.Simran Gupta 

Instagram: @code.estate 
Followers: 252k 
Category: Real Estate 
Why they stand out: Simran’s insights into luxury properties and lifestyle upgrades appeal to HNIs seeking premium investments. 

3.Aman Lakhwani 

Instagram: @aman_lakhwani_ 
Followers: 140k 
Category: Finance 
Why they stand out: Aman’s expertise in finance empowers affluent audiences with knowledge about high-value investments. 

Lifestyle Influencers 

1.Amrita Thakur 

Instagram: @amrita_thakur 
Followers: 1.3M 
Category: Lifestyle 
Why they stand out: Amrita crafts aspirational content that mirrors the luxurious aspirations of HNIs. 

2.Simone Khambatta 

Instagram: @simone.khambatta 
Followers: 216k 
Category: Lifestyle 
Why they stand out: Simone’s refined aesthetic and focus on premium experiences attract India’s affluent audiences. 

3.Mansi Rajani 

Instagram: @mansirajani85 
Followers: 471k 
Category: Lifestyle, Fashion, Beauty 
Why they stand out: Mansi’s versatile content engages HNIs interested in holistic lifestyle enhancements. 

Finance and Business Influencers 

1.CA Palakrathi 

Instagram: @ca.palakrathii 
Followers: 531k 
Category: Finance 
Why they stand out: Known for simplifying complex financial concepts, Palakrathi’s content educates and inspires affluent investors. 

2.Shreya Jaiswal 

Instagram: @the_unconventional_ca 
Followers: 314k 
Category: Finance, Business Education 
Why they stand out: Shreya connects with aspiring HNIs through relatable content that bridges finance and lifestyle. 

Entertainment and Lifestyle Influencers 

1.Viraj Ghelani 

Instagram: @viraj_ghelani 
Followers: 1.3M 
Category: Comedy, Entertainment, Lifestyle 
Why they stand out: With a blend of humor and lifestyle content, Viraj engages audiences looking for both inspiration and entertainment. 

2.Yash Tala 

Instagram: @yashtala 
Followers: 56k 
Category: Comedy, Entertainment, Lifestyle 
Why they stand out: Yash’s quirky yet aspirational content appeals to younger affluent audiences. 

Why These Influencers? 

These influencers have been carefully selected for their ability to connect with India’s affluent audiences. Their niches, including real estate, lifestyle, and finance, align perfectly with the aspirations of HNIs and UHNIs. Collaborating with them allows brands to: 
- Build trust with affluent audiences. 
- Enhance visibility in high-value segments. 
- Create aspirational narratives around luxury, investments, and lifestyle. 

For international brands targeting HNIs in India, leveraging the reach and credibility of these influencers can drive impactful results. Let us help you craft a tailored influencer marketing strategy to connect with India’s most affluent consumers.