Affluent Advertising Opportunities in the Netherlands for 2025

The Netherlands, with its vibrant mix of business hubs, historic charm, and luxury hotspots, offers a wealth of opportunities to engage high-net-worth individuals and decision-makers. Here’s an in-depth look at the top locations and media channels to target affluent audiences in 2025. 

1. Premium Airport Advertising 

• Amsterdam Schiphol Airport 
  A gateway for global elites and business leaders, Schiphol sees over 70 million travelers annually. Advertising here ensures exposure to high-income travelers in transit or in exclusive VIP lounges. 
• Rotterdam The Hague Airport 
  Positioned as a business hub for corporate elites traveling between key European destinations. 
• Eindhoven Airport 
  A growing hub for affluent leisure travelers and tech entrepreneurs. 

Airports capture affluent audiences during moments of leisure or business transit, offering an unmatched opportunity to position luxury brands as part of their journey. 

2. Top 10 OOH (Out-of-Home) Locations 

1. Dam Square (Amsterdam)
   A central hub for tourism and commerce, Dam Square attracts millions of visitors annually. Ads here benefit from high foot traffic and exposure to urban elites, global tourists, and business professionals.
2. Leidseplein (Amsterdam)
   Known for its vibrant nightlife, theaters, and cafes, this location targets high-income residents and affluent visitors seeking premium experiences.
3. Grote Markt (Rotterdam)
   As Rotterdam’s cultural and economic heart, Grote Markt combines visibility to urban professionals, luxury shoppers, and event attendees.
4. Vrijthof (Maastricht)
   A historic square and cultural hotspot, Vrijthof is ideal for reaching elites attending festivals, events, or luxury dining establishments.
5. Plein (The Hague)
   Located near government buildings and embassies, Plein attracts an influential audience of diplomats, corporate executives, and affluent locals.
6. Lijnbaan (Rotterdam)
   This premium shopping area boasts a mix of luxury retail stores and high foot traffic, targeting high-income consumers and influencers.
7. Neude (Utrecht)
   A central square in one of the Netherlands' largest cities, Neude offers visibility to a mix of young professionals, students, and urban elites.
8. Koningsplein (Amsterdam)
   Close to luxury shops and iconic attractions, Koningsplein is a prime spot to reach affluent tourists and residents.
9. Marktplein (Groningen)
   As the central marketplace in a bustling university city, this location attracts a blend of young affluent professionals and well-educated elites.
10. Pieter Vreedeplein (Tilburg)
    Known for its trendy shopping and entertainment options, this square targets affluent suburban shoppers and influencers.

OOH advertising in affluent urban centers ensures maximum visibility among high-net-worth residents, visitors, and professionals. 

3. Top 5 Luxury Shopping Areas 

1. P.C. Hooftstraat (Amsterdam)
   Known as the Netherlands' most exclusive shopping street, P.C. Hooftstraat houses high-end brands like Chanel, Gucci, and Louis Vuitton. It’s frequented by affluent locals and international tourists seeking premium products.
2. De Bijenkorf (Amsterdam)
   A high-end department store featuring luxury labels, De Bijenkorf attracts a sophisticated clientele. The flagship store in Amsterdam offers a mix of premium fashion, accessories, and lifestyle products.
3. Noordeinde (The Hague)
   Located near the Dutch royal palace, Noordeinde is known for its upscale boutiques, art galleries, and designer stores. It’s a magnet for diplomats, royals, and high-income locals
4. Stadshart (Amsterdam)
   A modern luxury shopping mall just outside Amsterdam, Stadshart is popular with affluent suburban residents. It blends high-end retail with cultural attractions, appealing to discerning shoppers.
5. Lijnbaan (Rotterdam)
   Rotterdam’s premier shopping street, Lijnbaan, combines high-end retail with a vibrant urban setting. It attracts professionals, international visitors, and stylish locals.

Luxury shopping areas bring together high-net-worth locals and international elites actively seeking premium experiences. 

4. Top 5 Print Media

• De Telegraaf: The Netherlands' most-read newspaper, reaching a broad spectrum of decision-makers.
• Algemeen Dagblad: A trusted publication catering to professionals and urban residents.
• NRC Handelsblad: A premier choice for thought leadership among business elites.
• Het Financieele Dagblad: A go-to for financial and investment news, ensuring targeted visibility among investors.
• de Volkskrant: Known for in-depth reporting, it appeals to intellectual and high-income readers.

Print retains trust and authority, offering in-depth storytelling for luxury and business brands targeting decision-makers.

5. . Top 5 Online News Portals

• Nu.nl: The Netherlands' leading news site, offering reach across all demographics, including elites.
• AD.nl: Associated with Algemeen Dagblad, this portal delivers trustworthy content to urban professionals.
• Telegraaf.nl: A digital extension of De Telegraaf, it amplifies reach among influential audiences.
• NOS.nl: A go-to for credible, real-time news, making it ideal for associating with trusted content.
• RTLNieuws.nl: Targets affluent audiences during their leisure browsing hours.

Digital news platforms offer precision targeting, ensuring brand visibility among high-income readers during their daily routines. 

6. Top 5 Business TV Stations 

1.      RTL Z
A leading business and finance channel, RTL Z provides comprehensive market analysis, economic updates, and investment insights. Its audience comprises corporate leaders, financial professionals, and entrepreneurs, making it a prime platform for business and luxury brands.

2.      BNR Nieuwsradio
Known for its sharp focus on business and economic news, BNR caters to commuting professionals and decision-makers. It’s a trusted source for real-time updates on finance, politics, and markets.

3.      CNBC Europe
A globally renowned business channel, CNBC Europe offers unparalleled access to the latest financial news and market trends. It appeals to top-tier investors, corporate executives, and international business audiences in the Netherlands.

4.      NOS Journaal (Business Segments)
As a trusted national broadcaster, NOS Journaal’s business-focused segments are highly regarded. They reach a broad yet sophisticated audience of professionals and leaders.

5.      NPO 2 (Business Features)
NPO 2 hosts in-depth business programming that appeals to intellectual and affluent audiences. With a focus on detailed analysis and expert discussions, it’s a favorite among decision-makers.

TV spots on business-focused channels maximize impact among affluent professionals during leisure and work-related viewing. 

7. Private Jet Terminals 

• Amsterdam Schiphol General Aviation Terminal: A hub for high-net-worth individuals arriving for business and leisure. 
• Rotterdam The Hague Airport Business Aviation Centre: Tailored for corporate executives seeking efficiency and exclusivity. 
• Eindhoven Airport General Aviation Terminal: Ideal for tech leaders and affluent leisure travelers. 

Private jet terminals offer ultra-targeted access to elite audiences, ensuring exclusivity and prestige for advertised brands.